How to Effectively Use Negative Keywords in Bing Ads?

TL;DR

To optimize Bing Ads, utilize negative keywords to prevent irrelevant search terms from triggering your ads. Access the search terms report to identify potential negative keywords, and add them at the campaign or ad group level. This practice improves click-through rates and saves advertising costs by excluding unrelated searches.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over Bing ads negative keywords so exactly how to add negative keywords and how to use negative keyword lists in Bing ads so when you're running a Bing ads search campaign you can see right here we have our all campaigns we opened up one of our campaig... Read More

Key Insights

• ❓ Bing Ads has undergone a rebranding and is now known as Microsoft Advertising.
• 👨‍🔬 The search terms report in Bing Ads provides valuable data for finding negative keyword ideas.
• 🪜 It is essential to regularly review and add negative keywords to prevent irrelevant searches from triggering ads and wasting advertising budget.
• 🪜 Negative keywords can be added at the campaign or ad group level in Bing Ads.
• 👂 Sharing negative keyword lists across multiple campaigns helps streamline campaign optimization.

Questions & Answers

Q: How can I find negative keyword ideas in Bing Ads?

In Bing Ads, you can use the search terms report to identify negative keyword ideas by analyzing the keywords that trigger your ads. Look at the top impressions, spend, or clicks to determine which search terms may be irrelevant to your campaign.

Q: What match types can I use for negative keywords in Bing Ads?

Bing Ads offers two match types for negative keywords: phrase match and exact match. Phrase match excludes any search term containing that phrase, while exact match only excludes the exact search term.

Q: Can I import negative keyword lists from Google Ads to Bing Ads?

Yes, if you import your campaign from Google Ads to Bing Ads, the negative keyword list will also be imported and kept up to date as you add negative keywords in Google Ads.

Q: How can I apply negative keyword lists to multiple campaigns in Bing Ads?

Go to the shared library in Bing Ads, click on "View campaign negative keywords," select the negative keyword list you want to apply, and then add it to the desired campaigns. This helps in optimizing multiple search campaigns quickly.

Summary & Key Takeaways

• Bing Ads, now known as Microsoft Advertising, allows users to add negative keywords to their campaigns to exclude specific search terms.

• The search terms report provides data on the keywords that trigger ads, helping users identify negative keyword ideas.

• Adding negative keywords helps to remove irrelevant search terms, improve click-through rates, and save money in the long run.