How Do You Get and Install the Facebook PPC Tracking Pixel on Thrive Themes or ClickFunnels? Part 1

TL;DR

The Facebook PPC tracking pixel is base code that lets Facebook track visits, funnel progress, opt-ins, sales and conversion rates across your website. Install it inside the header section so it loads on every page, whether your funnel uses ClickFunnels or WordPress with Thrive Themes. The walkthrough shows exactly where to retrieve, paste and save the code, then explains why completing this setup before running traffic matters.

Transcript

hey miles Becker here in this video we're going to go over the Facebook tracking pixel what it is how to get it and how to install it on either thrive themes or your clickfunnels website so the pixel this is a really really important piece to have built in or added to your website add it to your funnel depending on how you're building out your funn... Read More

Key Insights

• Every page needs coverage: The base pixel must load on every page of the website or funnel, not merely on an advertising landing page. Broad installation allows Facebook to observe which pages each visitor reaches and how far that person moves through the funnel. Missing pages would leave gaps in the journey the setup is intended to measure.
• The pixel remains invisible: The term pixel refers to the tiny dots that make up a screen, but the Facebook pixel placed on a website is not visible to the naked eye. It loads alongside the web page and performs its tracking function in the background by planting a cookie in the visitor’s browser.
• Cookies connect page visits: When the pixel loads, its cookie indicates that a browser has visited the website and records more specific page activity. For a person who is on Facebook, this allows Facebook to follow progress through selected funnel pages. The connection makes subsequent advertising and funnel measurement possible.
• Checkout confirms funnel progress: Facebook can recognize when a visitor who clicked an advertisement moves through the funnel to checkout and becomes a customer. This supplies a direct view of whether paid visitors complete the intended path. It also enables Facebook to report the corresponding conversion rate rather than showing page visits alone.
• Drop-offs guide optimization: Tracking how far visitors travel through a funnel helps locate its largest drop-off points. Those points indicate which stages may need attention as the funnel evolves. Becker connects this diagnostic role directly to optimization and split testing, making the pixel a measurement foundation rather than merely an installation task.
• Audience creation uses behavior: Data collected from page visits can support both custom audiences and look-alike audiences. Custom audiences provide a way to work with people whose actions were recorded, while look-alike audiences extend targeting from that collected data. Both uses depend on first placing the base code across the relevant site or funnel.
• Remarketing follows prior visitors: Once Facebook knows which individuals visited the site and which pages they reached, advertisers gain the ability to remarket to them. Becker describes this capability as especially powerful. The value comes from targeting people based on demonstrated interaction instead of treating every possible audience member identically.
• Use the current pixel: Facebook Ad Manager shows both the Facebook pixel and an older conversion tracking pixel in the walkthrough. Becker says the old option is disappearing very soon and expects it to be completely gone in about three months. His instruction is therefore to select the Facebook pixel when retrieving code.
• Base code comes first: The immediate task is copying and installing the base code, even though Facebook also presents event code. Becker separates this foundation from deeper tracking configuration. Advanced work, including tracking conversions and different funnel steps, comes after the base code has been placed throughout the website.
• Header placement is essential: Facebook’s instructions specify that the base code belongs in the header, inside the head tag. Users do not need to understand the underlying markup because both demonstrated platforms provide a dedicated header field. Correct placement makes the code load as part of each covered page.
• ClickFunnels centralizes installation: The funnel Settings area contains a Head Tracking Code field designed for code that belongs in the head section. Pasting the pixel there and saving the updated settings distributes the base code throughout the funnel. Becker presents this as a simple task that users or their technical staff can complete.
• Thrive offers an equivalent field: On the WordPress site, Thrive Themes provides an Analytics and Scripts area under Theme Options. Its Header Script field accepts the Facebook base code alongside other scripts, such as Google Analytics code. Saving the changes completes the site-wide setup without modifying WordPress pages individually.

Questions & Answers

Q: What is the Facebook tracking pixel and how does it work?

The Facebook tracking pixel is an invisible tracking snippet of code placed on a website or funnel. When a page loads, the pixel loads and plants a cookie in the visitor’s browser, recording the website and specific pages visited. If that person is on Facebook, Facebook can track progress from an advertisement through the funnel, including checkout and customer conversion. This matters because the recorded journey supports conversion-rate measurement, audience creation, remarketing and identification of funnel drop-offs.

Q: How do you get the Facebook pixel code from Ad Manager?

Log in to Facebook Ad Manager and select the three-line icon in the corner. Open All Tools, then choose Pixels under Assets and make sure you use the Facebook pixel rather than the old conversion tracking pixel. Under Actions, select View Pixel Code, or generate the pixel code first if it has not already been set up. Copy the displayed base code to the clipboard so it can be pasted into the header area of the website or funnel.

Q: How do you install the Facebook pixel in ClickFunnels?

Open the desired funnel from the ClickFunnels dashboard and go to its Settings area. Find the Head Tracking Code field and paste the copied Facebook pixel base code into it. Move to the bottom of the settings page and select Save and Update Settings. This location is used because the base code must be in the page head and needs to run throughout the funnel.

Q: How do you install the Facebook pixel in WordPress with Thrive Themes?

Open the WordPress site’s Thrive Dashboard and enter Theme Options for the active Thrive theme. Choose Analytics and Scripts, then locate the Header Script field. Add the Facebook pixel base code there, beneath any existing script if necessary, and save the changes. This placement adds the base code across the WordPress site because the header script loads inside the head section.

Q: Why must the Facebook pixel be installed on every page?

The pixel needs to load on every page so Facebook can see which parts of the website or funnel each visitor reaches. Complete coverage shows whether someone stops early, submits an opt-in, reaches checkout or becomes a customer. That progression reveals conversion rates and the funnel’s biggest drop-off points. Marketers can then focus optimization and split testing on the steps that the tracking data identifies as needing attention.

Q: What audiences can Facebook pixel data help create?

The collected visitor data can be used to create custom audiences and look-alike audiences. Custom audiences are based on people whose visits and page activity the pixel has recorded. Facebook can also use those audience characteristics to identify similar people for a look-alike audience. These capabilities depend on installing the base code first so Facebook receives behavior data from the website or funnel.

Q: Why install the pixel before running Facebook PPC ads?

The pixel provides the measurement needed to understand what visitors from Facebook ads do after clicking. It can show how far they move through the funnel, whether they reach checkout and whether they become customers. Without this setup, the advertiser loses the page-level data used for conversion measurement, remarketing and funnel improvement. Becker therefore says the base code should be installed right away before moving into Facebook pay-per-click advertising.

Q: What comes after installing the Facebook pixel base code?

Installing the base code establishes the tracking foundation across the website or funnel. The next stage is configuring deeper parts of the code to track conversions and the different steps visitors complete. The existing page also identifies event tracking as a future topic for measuring actions such as leads, customer conversions and products added to a cart. Becker reserves those advanced tasks for the next video and directs viewers to finish the base installation first.

Summary & Key Takeaways

• Understanding the Facebook pixel: Miles Becker introduces the Facebook tracking pixel as an essential tracking system for a website or funnel. Facebook can record which pages people visit, how far they progress and whether visitors from ads reach checkout and become customers. The resulting data supports custom audiences, look-alike audiences, remarketing and conversion measurement. It also reveals major funnel drop-off points, helping identify where optimization and split testing deserve attention.

• Seeing how tracking works: The pixel is a small, invisible tracking snippet that loads with a web page and places a cookie in the visitor’s browser. That cookie records that the person visited the website and can identify the specific pages reached. If the visitor is on Facebook, Facebook can connect the journey from an ad through the funnel, including checkout and purchase, calculate conversion rates and make that visitor available for later retargeting.

• Getting the correct base code: Inside Facebook Ad Manager, Becker opens the three-line menu, selects All Tools and chooses Pixels under Assets. He distinguishes the Facebook pixel from the old conversion tracking pixel, which he says is disappearing soon. From Actions, users select View Pixel Code, or generate the code first if it has not been configured. The required item is the base code, which can be copied to the clipboard and must go inside the website’s head tag.

• Installing it in ClickFunnels: From the ClickFunnels dashboard, Becker opens the relevant funnel and enters its Settings area. The Head Tracking Code field is the intended location because it places tracking code in the page head. He pastes the copied Facebook pixel base code into that field, moves to the bottom of the page and selects Save and Update Settings. This single funnel-level placement puts the base code throughout the ClickFunnels funnel without editing every individual page.

• Installing and using it next: In WordPress with Thrive Themes, Becker opens Thrive Dashboard, selects Theme Options and then Analytics and Scripts. He adds the pixel beneath an existing script in the Header Script field and saves the changes, placing the base code throughout the WordPress site. He urges anyone already driving traffic, using multiple traffic sources or preparing Facebook pay-per-click ads to install it immediately. A later video will address conversion tracking and individual funnel steps.