How To Scrub Your List In Aweber - Don't Pay For Subscribers Who Aren't Receiving Your Emails!

TL;DR

Remove inactive subscribers to improve email deliverability and reduce costs.

Transcript

hey miles Becker here in this video I'm about to actually delete another fifteen thousand subscribers from my email list and that'll total approximately 30,000 here in the recent past and I wanted to kind of show you how I go about this process and I wanted to explain why i'm deleting all of these subscribers from my Aweber list now this is just on... Read More

Key Insights

• Maintaining a large email list with non-engaged subscribers can negatively impact email deliverability and increase costs.
• Email service providers monitor engagement rates, and low engagement can lead to penalties affecting deliverability.
• Using tools like AW Pro Tools can help manage and re-engage inactive subscribers effectively.
• The cost of email service providers increases significantly with larger subscriber lists, making it essential to pay only for active subscribers.
• Automatically deleting unsubscribed users from your list can prevent unnecessary expenses.
• Creating a re-engagement process can help determine which inactive subscribers are worth keeping.
• Segmenting non-engaged subscribers and attempting to re-engage them can improve overall list quality.
• Regularly scrubbing your email list ensures a higher engagement rate, which is crucial for successful email marketing.

Questions & Answers

Q: Why is it important to remove non-engaged subscribers from your email list?

Removing non-engaged subscribers is crucial because they can negatively impact your email deliverability. Email service providers monitor engagement rates, and low engagement can lead to penalties, meaning your emails may end up in spam folders. Additionally, keeping inactive subscribers increases costs without providing any return on investment.

Q: What tools does the video suggest for managing inactive subscribers?

The video suggests using AW Pro Tools to help manage and re-engage inactive subscribers. This tool allows you to segment non-engaged subscribers, attempt to re-engage them, and automate the deletion of unsubscribed users, thus improving the overall quality and engagement rate of your email list.

Q: How does scrubbing your email list affect costs?

Scrubbing your email list can significantly reduce costs associated with email service providers. As the number of subscribers increases, so do the fees. By removing inactive or unsubscribed users, you ensure that you only pay for subscribers who are actively engaging with your content, thus optimizing your marketing budget.

Q: What is the process for re-engaging inactive subscribers?

The process for re-engaging inactive subscribers involves moving them to a separate re-engagement list and sending them targeted emails with compelling headlines and offers. If they interact with these emails, they are moved back to the main list. This helps identify subscribers who are still interested in your content and worth keeping.

Q: How can inactive subscribers affect email deliverability?

Inactive subscribers can harm email deliverability because email service providers track engagement rates. A high number of unopened emails can lead to penalties, resulting in your emails being marked as spam. This decreases the chances of reaching engaged subscribers, ultimately affecting the success of your email marketing campaigns.

Q: What is the significance of using HTML emails in tracking engagement?

Using HTML emails is significant for tracking engagement because it allows you to monitor open and click rates accurately. This data is essential for identifying non-engaged subscribers and making informed decisions about who to keep on your list. Without tracking, you may not have a clear picture of subscriber activity and engagement.

Q: What are the benefits of regularly scrubbing your email list?

Regularly scrubbing your email list ensures that you maintain a high engagement rate, which is crucial for successful email marketing. It helps reduce costs by removing inactive subscribers, improves deliverability by ensuring emails reach engaged users, and enhances your overall marketing effectiveness by focusing efforts on interested subscribers.

Q: Why is it important to automate the deletion of unsubscribed users?

Automating the deletion of unsubscribed users is important because it prevents unnecessary expenses. By default, some email service providers may still count unsubscribed users towards your total subscriber count, leading to higher costs. Automation ensures that your list only includes active subscribers, optimizing your marketing budget.

Summary & Key Takeaways

• The video explains the importance of scrubbing an email list to remove inactive subscribers, which can help improve email deliverability and reduce costs. It demonstrates how to use tools like AW Pro Tools to manage and re-engage non-engaged subscribers effectively.

• Maintaining a large list of non-engaged subscribers can lead to penalties from email service providers, affecting deliverability. The video suggests creating a re-engagement process and using tools to manage inactive subscribers to ensure only active subscribers remain.

• The process of scrubbing an email list involves identifying and removing unsubscribed and non-engaged subscribers. This helps reduce unnecessary costs and ensures that emails reach those who want to receive them, ultimately improving engagement rates and marketing effectiveness.