What Are Google Ads Lead Form Extensions and How to Use Them?

TL;DR

Google Ads lead form extensions allow advertisers to capture leads directly from their ads on mobile and tablet devices. Users can set them up for search campaigns, with conversions automatically reported upon form submission. Lead data is available for download for 30 days, making it essential to manage and retrieve this information regularly.

Transcript

what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over lead form extensions and how to set them up in your Google Ads account I'm also gonna go over every detail you need to know about lead form extensions in order to get started with using them and understanding how they work for your campaign so let's just sa... Read More

Key Insights

• 🥺 Lead form extensions are primarily targeted at mobile and tablet users, making them ideal for advertisers looking to collect leads from these devices.
• 🥺 Conversions are automatically recorded when a lead form is submitted, eliminating the need for separate conversion actions.
• ♿ Lead data can be downloaded from the Google Ads account and should be accessed at least once every 30 days to avoid losing access to the data.
• 💁 Lead form extensions can be added at the campaign level and can be customized with different call-to-action options and information fields.
• 🔊 For advertisers with high call volume, call extensions may be a better option than lead form extensions.
• 🥺 Lead form extensions can be valuable for advertisers who want to collect leads and follow up with potential customers at their convenience.
• 🥺 Background images can be added to lead form extensions to make them more visually appealing.

Questions & Answers

Q: What types of campaigns are lead form extensions available for in Google Ads?

Lead form extensions are available for search campaigns and TrueView for action video campaigns.

Q: Can I collect data from desktop users using lead form extensions?

No, lead form extensions are designed to show only on mobile and tablet devices, not desktop.

Q: How are conversions reported for lead form extensions?

Conversions are reported when a lead form is submitted, and the data can be seen in the conversions column of your Google Ads account.

Q: How long is lead data saved in Google Ads?

Lead data is saved for 30 days, after which it will no longer be accessible. Make sure to regularly download the data.

Q: Can I still download lead data if I delete a lead form extension?

Yes, deleting a lead form extension doesn't remove the lead data. However, the data will be available for download for only 30 days.

Summary & Key Takeaways

• Lead form extensions are available for search and video campaigns in Google Ads, with a requirement of $50,000 spend for video campaigns.

• They only show on mobile and tablet devices, and conversions are reported when a lead form is submitted.

• Lead data can be downloaded at any time but is saved for only 30 days.