Important Digital Marketing Trends For 2017 - Surfside PPC

TL;DR

Learn about the important digital marketing trends of 2017, including programmatic advertising, big data, mobile optimization, and more.

Transcript

alright sup everyone today we're gonna go over 13 digital marketing trends and over 2017 we're gonna cover each trend we're going to go over them like fairly quickly it's not going to be a really long in detail but I really just want to go over some things that you need to keep in mind as you're growing your business online and just different thing... Read More

Key Insights

• 🫠 Programmatic advertising helps tailor ads to individual preferences and behaviors.
• 😃 Utilizing big data and customer profiles can enhance marketing strategies and improve targeting.
• 📱 Mobile optimization is crucial in a mobile-first environment, where consumers rely heavily on their phones for research and purchases.
• 🎯 Creating various types of content can effectively engage different target audiences.
• ☠️ Conversion rate optimization allows businesses to continuously improve marketing campaigns.
• 🐕‍🦺 Social media engagement and customer service are vital for building trust and long-term relationships with consumers.
• 🥺 Dominating search engine results through SEO and PPC advertising is essential for visibility and acquiring leads.
• 💌 Smart email marketing involves personalized and valuable content to engage subscribers effectively.
• 🫒 Live video can provide real-time engagement and repurpose content for multiple platforms.
• 👤 Virtual and augmented reality can enhance user experiences and provide immersive interactions.
• 📲 Utilizing messaging and phone calls can enhance customer engagement and provide prompt responses.
• 👨‍💼 Influencer marketing and native advertising help businesses reach and engage with their target audience authentically.

Questions & Answers

Q: How does programmatic advertising work?

Programmatic advertising uses historical data and consumer actions to analyze and target advertising campaigns. It ensures that every individual receives a unique experience based on their preferences and behavior.

Q: Why is mobile optimization important?

Mobile optimization is crucial in a mobile-first environment. Consumers are increasingly relying on mobile devices for research and making purchases. A mobile-friendly website and app can significantly improve the user experience and increase conversions.

Q: How can businesses utilize influencer marketing?

Businesses can collaborate with influencers on platforms like YouTube and Instagram to promote their products or services. This allows businesses to reach a larger audience through the influencer's following and build trust through authentic recommendations.

Q: What is the significance of conversion rate optimization?

Conversion rate optimization involves constantly testing and analyzing data to improve the user experience and maximize conversions. It helps businesses identify the most effective marketing strategies and optimize them for better results.

Summary & Key Takeaways

• Programmatic advertising is a key trend that helps marketers tailor their ads to specific consumer actions and preferences.

• Utilizing big data and customer profiles can help businesses understand their target audience and create personalized marketing strategies.

• Mobile optimization is crucial in a mobile-first environment, where consumers are increasingly conducting research and making purchases on their phones.

• Creating various types of content, such as video, audio, written, and visual, can help businesses reach and engage with different target audiences effectively.

• Conversion rate optimization is essential for improving the user experience and maximizing the results of marketing campaigns.

• Social media engagement and customer service play a significant role in building trust and long-term relationships with consumers.

• Search engine domination, through SEO and PPC advertising, ensures businesses are visible to their target audience when they actively search for relevant products or services.

• Smart email marketing involves offering value, personalizing content based on consumer actions, and optimizing the overall email experience.

• Utilizing live video allows businesses to engage with their audience in real-time and repurpose the content for social media and podcast platforms.

• Virtual and augmented reality can enhance the user experience and provide immersive experiences for consumers.

• Messaging and phone calls are key communication channels for businesses and should be utilized to maximize customer engagement.

• Influencer marketing and native advertising help businesses connect with their target audience in a more natural and authentic way.

• Mobile app development and promotion are recommended for businesses looking to provide a seamless mobile experience and engage with their customers effectively.