How to Run Instagram Ads Video View Advertising Campaigns in 2017

TL;DR

To run an Instagram-only video view campaign, link an active Instagram account to an active Facebook page, choose Video Views in Ads Manager, define the audience and budget, and remove Facebook and Audience Network from placements. The example uses a $20 daily budget and estimates a daily Instagram reach of 3,000 to 8,000 people. Read on for the complete campaign, targeting, placement, and scheduling setup.

Transcript

all right what's up everyone so today we are going to be going over Instagram video view campaigns so how you run an Instagram ad an Instagram video ad only in Instagram so it doesn't show up in Facebook or anywhere else so that's what we're going to be going over today the first thing to get started is you have to make sure you have an active Face... Read More

Key Insights

• ☢️ An active Facebook page and a linked Instagram account are necessary to run an Instagram video ad.
• 🤕 Targeting options include location, age, and interests, with the ability to create custom and look-alike audiences.
• 👶 Excluding people who already like your page can help reach a new audience.
• 🫠 Ad placements can be customized to only appear on Instagram, maximizing the reach on the platform.
• 📅 Setting an end date for the campaign helps Facebook optimize the overall results.
• ✋ Uploading a high-resolution video with an attention-grabbing thumbnail and relevant captions can increase engagement.
• 📃 Adding a website URL can provide additional information and drive traffic to a specific page.

Questions & Answers

Q: How do you run an Instagram-only video view advertising campaign?

In Ads Manager, click Create Ad and select Video Views from the consideration section. Configure the audience and budget at the ad-set level, then edit placements to remove Facebook and Audience Network so the ad runs only in the Instagram feed.

Q: What accounts are required to run an Instagram video ad?

You need an active Facebook page and an active Instagram account. The Instagram account must be linked to the Facebook page so that it is available when you create ads in Ads Manager.

Q: Where are targeting, budgeting, and campaign duration configured?

These settings are configured at the ad-set level. The ad set controls who sees the ad, how many people may see it, how long it runs, and how much it costs.

Q: How can you target an audience for an Instagram video ad?

You can target by location, age, language, and detailed interests. The example targets people in the United States who are 18 or older and selects beach-related interests such as Beach Life, Coastal Living, and Salt Life.

Q: Can custom and look-alike audiences be used for Instagram video campaigns?

Yes. Custom audiences can include remarketing audiences and email lists, while Facebook can create look-alike audiences based on other audiences.

Q: How can you exclude people who already like your Facebook page?

Under Connections in the ad set, add a connection type and select the option to exclude people who like your page. The example does this because those followers will probably see the beach video when it is also posted to the page.

Q: How do you stop an Instagram video ad from appearing on Facebook?

Change Automatic Placements to Edit Placements. Remove Facebook and Audience Network, leaving Instagram selected; in the example, only the Instagram feed remains because the video is ineligible for Stories.

Q: Why should you set an end date for the campaign?

The speaker recommends setting an end date because it helps Facebook pace the campaign correctly. In the example, this allows Facebook to optimize a $775 budget across 30 days instead of trying to maximize a $25 daily budget separately each day.

Summary & Key Takeaways

• To run an Instagram video ad, ensure you have an active Facebook page, a linked Instagram account, and access to the Instagram page in your Ads Manager.

• Set up your ad campaign, ad set, and ads in the Ads Manager, targeting specific audiences based on location, interests, and age.

• Exclude people who already like your page to ensure your ad reaches a new audience. Customize ad placements to appear only on Instagram.