Instagram Ads Video View Advertising Campaigns 2017 - Instagram Video Ads

TL;DR

Learn how to run an Instagram video ad exclusively on Instagram, targeting specific audiences and optimizing reach.

Transcript

all right what's up everyone so today we are going to be going over Instagram video view campaigns so how you run an Instagram ad an Instagram video ad only in Instagram so it doesn't show up in Facebook or anywhere else so that's what we're going to be going over today the first thing to get started is you have to make sure you have an active Face... Read More

Key Insights

• ☢️ An active Facebook page and a linked Instagram account are necessary to run an Instagram video ad.
• 🤕 Targeting options include location, age, and interests, with the ability to create custom and look-alike audiences.
• 👶 Excluding people who already like your page can help reach a new audience.
• 🫠 Ad placements can be customized to only appear on Instagram, maximizing the reach on the platform.
• 📅 Setting an end date for the campaign helps Facebook optimize the overall results.
• ✋ Uploading a high-resolution video with an attention-grabbing thumbnail and relevant captions can increase engagement.
• 📃 Adding a website URL can provide additional information and drive traffic to a specific page.

Questions & Answers

Q: What are the initial requirements for running an Instagram video ad?

You need an active Facebook page, a linked Instagram account, and access to the Instagram page in your Ads Manager.

Q: How can I target specific audiences for my Instagram video ad?

In the ad set, you can set up targeting based on location, age, and interests. Use custom and look-alike audiences for remarketing.

Q: Is it possible to exclude people who already like my page from seeing the video ad?

Yes, in the ad set's connection settings, you can exclude people who already like your page to reach a new audience.

Q: Can I limit ad placements to only appear on Instagram?

Yes, you can edit the ad placements and choose to show your ad only on Instagram, excluding other platforms like Facebook and the Audience Network.

Summary & Key Takeaways

• To run an Instagram video ad, ensure you have an active Facebook page, a linked Instagram account, and access to the Instagram page in your Ads Manager.

• Set up your ad campaign, ad set, and ads in the Ads Manager, targeting specific audiences based on location, interests, and age.

• Exclude people who already like your page to ensure your ad reaches a new audience. Customize ad placements to appear only on Instagram.