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How to make an editorial calendar- content calendar

October 1, 2014
by
Owen Video
YouTube video player
How to make an editorial calendar- content calendar

TL;DR

Learn how to create a personalized editorial calendar to efficiently organize and schedule your content marketing activities.

Transcript

creating an editorial calendar is essential because it will become the cornerstone or the foundation of your content marketing plan on the other side creating an editorial calendar will be the absolute bane of your existence if you don't follow these simple steps hi everybody welcome back to the video spot vlog where we train teach and motivate bus... Read More

Key Insights

  • 📅 An editorial calendar is essential for effective content marketing, providing organization and accountability.
  • 👨‍💼 Personalizing your calendar based on your existing obligations and business model is crucial for success.
  • ⌛ Allocating time slots for specific content creation activities enables better time management and productivity.
  • 🤩 Consistency is key, and producing at least one new piece of content per week is important for progress.
  • 📅 Using a combination of physical and online calendars can help you stay accountable and effectively manage your content marketing efforts.
  • ✋ Prioritizing high-impact content types like videos and blogs can yield better results.
  • ⚾ Constantly evaluating and adjusting your editorial calendar based on feedback and results is necessary.

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Questions & Answers

Q: What is an editorial calendar?

An editorial calendar is a tool that helps schedule and remind you of your content production activities, frequency, and timelines for a given month. It serves as the central hub for your content marketing plan.

Q: Why is creating an editorial calendar important?

An editorial calendar is crucial for staying organized, accountable, and expanding your online marketing programs. It ensures consistency and helps you effectively plan and execute your content strategy.

Q: How can I create a personalized editorial calendar?

Start by buying a desk calendar and allocating time slots for content creation based on your existing schedule. Focus on activities like web page writing, infographic creation, SEO content, videos, blogs, and social media posts.

Q: Should I focus on specific content types?

It is recommended to focus on content types that align with your immediate business objectives. For traffic generation, videos and blogs are usually the most effective. Start with at least one new piece of content per week.

Summary & Key Takeaways

  • An editorial calendar serves as the foundation of your content marketing plan, keeping you organized and accountable.

  • Creating a personalized calendar can be challenging, but it is essential to incorporate your existing schedule and obligations.

  • Step one is to buy a desk calendar and fill in the regular activities, then allocate time slots for content creation and promotion.


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