Ultimate Video Marketing Strategy for Financial Professionals in 2019 - Owen Video

TL;DR

Financial planners can use a three-step strategy to dominate their market by creating a powerful video, boosting it on Facebook, and linking it to their website contact form.

Transcript

if you're a financial planner and you want to crush it in 2019 this is the strategy that you're going to crush it with I'm going to show you a three-step strategy for dominating your entire marketplace with one simple video I've done this before with a large number of financial professionals in a variety of fields and I know that you can have succe... Read More

Key Insights

• 🎯 Creating a powerful video that addresses the primary needs of the target audience is the first step in the three-step strategy.
• 👻 Boosting the video on Facebook allows financial planners to reach their desired market effectively.
• 🥺 By linking the video back to the website's contact form, financial planners can capture email addresses and nurture leads.
• 🥺 Nurturing leads through regular emails helps build trust and convert them into appointments.
• 🎯 Targeting a specific demographic on Facebook increases the chances of attracting potential clients.
• 🫵 Focusing on seasonal needs and offering timely solutions in the video can further engage viewers.
• 💌 Financial planners should aim to create a strong connection with potential clients through personalized emails.

Questions & Answers

Q: How can financial planners use online videos to generate leads?

Financial planners can create a compelling video that addresses the primary needs of their target audience and offers a solution. By boosting the video on Facebook and linking it to their contact form, they can capture emails and convert leads into appointments.

Q: What should financial planners include in their video to hook viewers?

In the video, financial planners should address the primary needs of their target audience, specifically focusing on the seasonal needs that are relevant at the time. This hook will attract viewers and encourage them to watch the entire video.

Q: How can financial planners effectively target their audience on Facebook?

Financial planners can boost their video on Facebook and select a specific demographic to target, such as people in their zip code or a specific age range. By closely targeting their desired audience, they can increase the chances of attracting potential clients.

Q: How can financial planners nurture leads and convert them into clients?

After capturing email addresses through the video, financial planners can send regular emails to nurture the leads. These emails can include information about the company, inquire about the needs of the prospects, and eventually invite them for a consultation or coffee meeting.

Summary & Key Takeaways

• Financial planner Owen Video teaches service-based companies how to generate leads through online videos.

• The three-step strategy involves creating a high-impact video that addresses the target audience's needs, boosting it on Facebook to reach the desired market, and linking it back to the website's contact form.

• By capturing emails and nurturing leads, financial planners can attract and convert potential clients into appointments.