What Facebook Ads Funnel Generated $42,141 in 2018?

TL;DR

My Facebook Ads funnel in 2018 spent $42,141, generating 54,965 leads at 77 cents each, with a conversion rate of 1.2%. The strategy involved long copy ads on Facebook leading to two-step opt-in landing pages, followed by a sales letter and a one-click upsell, maximizing engagement and optimizing conversion rates with split testing using SamCart.

Transcript

hey miles here miles Becker calm this video is gonna show you my exact Facebook Ads funnel for 2019 so you can model my exact ad funnel but first we're gonna jump into my ads manager so you can see exactly what this funnel did in 2018 you're gonna need to look through all of my numbers from my facebook advertising because if you're thinking about r... Read More

Key Insights

• The video provides a detailed walkthrough of a successful Facebook Ads funnel used in 2019, highlighting key metrics and strategies.
• The speaker spent $42,141 on Facebook ads in 2018, generating 54,965 leads at an average cost of 77 cents per lead.
• The funnel's conversion rate was approximately 1.2%, with an average cost per customer of $63.17 and a front-end customer value of $55.40.
• The funnel strategy includes a long copy Facebook ad, a landing page with a two-step opt-in, and a sales letter with a one-click upsell.
• The speaker emphasizes the importance of split testing checkout pages to maximize conversions, using SamCart for this purpose.
• The funnel strategy aims to engage users on the Facebook platform before directing them to external pages, increasing engagement and conversion rates.
• Additional strategies include direct ads to sales pages and testing ads that lead directly to checkout pages, though results vary.
• The video includes links to resources for setting up Facebook ad campaigns and building marketing funnels using WordPress and SamCart.

Questions & Answers

Q: How much did the speaker spend on Facebook ads in 2018?

The speaker spent $42,141 on Facebook ads throughout the year 2018. This investment was aimed at generating leads and customers through a carefully structured Facebook Ads funnel, which the video details extensively.

Q: What was the average cost per lead in the Facebook Ads funnel?

The average cost per lead in the Facebook Ads funnel was approximately 77 cents. This cost efficiency was achieved through strategic ad placement and funnel optimization, which the speaker explains in detail in the video.

Q: What is the significance of using a long copy ad on Facebook?

The long copy ad on Facebook serves to engage users directly on the platform, allowing them to read more content before deciding to click through. This strategy ensures that only engaged users who have shown interest in the content proceed further, potentially increasing conversion rates.

Q: What role does SamCart play in the funnel strategy?

SamCart is used in the funnel strategy for its ability to A/B split test checkout pages, which is crucial for optimizing conversion rates. It also supports one-click upsells, allowing for increased customer lifetime value by offering additional products post-purchase.

Q: What is the conversion rate of the funnel mentioned in the video?

The conversion rate of the funnel mentioned in the video is approximately 1.2%. This rate reflects the percentage of leads that converted into paying customers, highlighting the effectiveness of the funnel strategy employed by the speaker.

Q: How does the speaker suggest handling increasing Facebook ad costs?

To handle increasing Facebook ad costs, the speaker suggests focusing on conversion rate optimization and utilizing one-click upsells to boost customer lifetime value. These strategies can help maintain profitability even as ad costs rise.

Q: What testing strategies are mentioned for improving funnel performance?

The speaker mentions testing different ad formats, such as direct ads to sales pages and ads leading directly to checkout pages. Additionally, split testing checkout pages using SamCart is highlighted as a key strategy for improving funnel performance.

Q: What resources does the speaker offer for setting up Facebook ad campaigns?

The speaker offers links to resources for setting up Facebook ad campaigns, including a video series on building marketing funnels using WordPress and SamCart. These resources are designed to help viewers implement similar strategies effectively.

Summary & Key Takeaways

• The video discusses a Facebook Ads funnel used in 2019, sharing detailed metrics and strategies for successful advertising. It outlines how $42,141 in ad spend generated 54,965 leads, with a focus on optimizing conversion rates and customer acquisition costs.

• The funnel strategy includes a long copy Facebook ad leading to a landing page with a two-step opt-in, followed by a sales letter and one-click upsell. The speaker highlights the importance of engaging users on Facebook before directing them to external pages.

• Split testing checkout pages using SamCart is emphasized as crucial for maximizing conversions. The speaker also explores additional strategies like direct ads to sales pages and ads leading directly to checkout pages, with varying success.