YouTube Video Formatting - how to write an online video

TL;DR

Creating a format that helps in writing, shooting, and editing videos is crucial for brand or business success on YouTube.

Transcript

if you're a brand or a business and you're looking to get started on youtube it's not about going viral to the contrary it's about having a large amount of videos that each speak to your authority in your given industry and driving a moderate amount of traffic to those videos now in order to produce at that volume you've got to have a format that h... Read More

Key Insights

• 👨‍💼 Brands and businesses should focus on creating a large number of videos that address different topics within their industry.
• 💁 A structured format helps in efficiently writing, shooting, and editing YouTube videos.
• 😷 Engagement from viewers can be encouraged by asking for likes, comments, and shares during the video.
• ❤️‍🩹 Including an end card or strong call to action at the end of the video is essential for driving conversions or further engagement.
• 🤯 Having a closing bumper can enhance brand recognition and stay top of mind for viewers.
• 🎮 Keeping videos under four minutes, or even better, under three minutes, is recommended for starting on YouTube.
• 🔊 Building evergreen content and initially creating a high volume of videos can lead to long-term success on YouTube.

Questions & Answers

Q: Why is it important for brands and businesses to create a large number of videos on YouTube?

Creating a large number of videos allows brands to cover various topics within their industry and establish authority. It increases the chances of reaching their target audience and generating consistent traffic.

Q: How can a format help in writing, shooting, and editing YouTube videos productively?

A format provides a structure and guidelines for video creation. It helps in organizing ideas, planning shots, and streamlining the editing process, resulting in a more efficient and productive workflow.

Q: What should be included in the body copy of a YouTube video?

The body copy should either focus on one main point or have three bullet points that succinctly convey the intended message. Going beyond three bullet points may require separate videos. Additionally, keeping videos under four minutes is recommended for starting on YouTube.

Q: How can brands ask for engagement in their YouTube videos?

A brand can ask for engagement by encouraging viewers to like, comment, and share the video. This can be done during the body copy or through a call to action at the end of the video. Asking for engagement has shown to significantly increase engagement levels.

Summary & Key Takeaways

• For brands and businesses, success on YouTube comes from creating a large number of videos that speak to different topics related to their industry.

• Having a format that guides the writing, shooting, and editing of videos enables the production of a high volume of content.

• The format includes elements like a snappy headline, an opening bumper, structured body copy, asking for engagement, an end card or call to action, and a closing bumper.