Where is the Google Display Planner? How to Plan Google Display Network Ads in 2022

TL;DR

Google Ads has eliminated the Display Planner tool and integrated its features into the campaign creation process, allowing users to target audiences, demographics, and content more effectively.

Transcript

recently I've been making videos about Google display ads and the Google Display Network and one of the questions I've gotten a few times is where did the Google display planner go so it used to be its own Tool in Google AdWords it looks something like this screenshot I'm showing you right now you can enter a keyword you can enter your landing page... Read More

Key Insights

• 🔨 The Google Display Planner tool has been discontinued and replaced with integrated display planning features within the campaign creation process.
• 🎯 Users can now target specific audience segments, demographics, and incorporate content targeting for better ad reach.

Questions & Answers

Q: Where did the Google Display Planner go?

The Google Display Planner tool has been discontinued and its features are now integrated into the campaign creation process in Google Ads.

Q: How can I access the new display planning features?

To access the new display planning features, sign into your Google Ads account, create a new display campaign, and go to the targeting section.

Q: Can I still target audience segments and demographics?

Yes, the new display planning features allow you to target audience segments, demographics, and layer in content targeting to reach potential customers effectively.

Q: What are some best practices for using the new display planner?

It is recommended to target relevant audience segments, incorporate your own data using similar segments, and use in-market audiences for more targeted advertising.

Summary & Key Takeaways

• The Google Display Planner tool, used to identify keywords, interests, demographics, and placements for display ads, has been discontinued.

• The new display planning process is integrated into the campaign creation section of Google Ads.

• Users can now target specific audience segments, demographics, and incorporate content targeting to reach potential customers.