An Update to Google Ads Similar Segments For 2022-2023

TL;DR

Google Ads is removing similar segments from their platform in August 2023 due to privacy concerns, but users can still utilize optimized targeting and custom segments for audience targeting.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today Google ads announced an update to similar segments and since I've been going over segments and audience targeting and everything through Google over the last month I wanted to give this update to you as well so Google ads announced that similar segments will be removed all togethe... Read More

Key Insights

• ❓ Google Ads is removing similar segments from their platform in August 2023 due to privacy concerns.
• 👶 Starting from May 2023, new similar audience segments will not be automatically created and cannot be added to campaigns.
• 🎯 Users should utilize optimized targeting, smart bidding, and custom segments to continue targeting relevant audiences.
• 🎯 Different campaign types require specific targeting strategies, such as using optimize targeting and smart bidding for display, discovery, and video action campaigns.
• 👻 Custom segments allow advertisers to create targeted audiences based on specific criteria and preferences.
• ❓ Historical reporting data for similar segments will still be available after their removal.
• 🥳 The removal of similar segments is part of Google Ads' efforts to move away from relying on third-party cookies for targeting.

Questions & Answers

Q: Why is Google Ads removing similar segments from their platform?

Google Ads is removing similar segments due to privacy concerns and a move away from relying on third-party cookies for targeting. The new optimized targeting feature will serve as a replacement for similar segments.

Q: How should users navigate these changes to continue targeting relevant audiences?

Users should utilize optimized targeting and smart bidding for display, discovery, and video action campaigns, audience expansion for awareness and reach or consideration video campaigns, and smart bidding for search or shopping campaigns.

Q: Can users still create custom segments for targeted audience advertising?

Yes, users can still create custom segments to target specific audiences based on their preferences, interests, or search behavior.

Q: When will similar segments be completely removed from Google Ads accounts?

Similar segments will be removed in August 2023. Users should monitor their campaign performance and adjust their targeting strategies accordingly.

Summary & Key Takeaways

• Google Ads has announced that similar segments will be removed from their platform in August 2023.

• Starting from May 2023, new similar audience segments will not be automatically created, and existing ones will not be allowed to be added to campaigns.

• Users are advised to use optimized targeting and smart bidding for display, discovery, video action campaigns, audience expansion for awareness and reach or consideration video campaigns, and smart bidding for search or shopping campaigns to continue targeting relevant audiences.