LinkedIn Ads Conversion Tracking 2023 - LinkedIn Advertising Page Load & Event-Specific Conversions

TL;DR

Learn how to track specific conversion events on your website using LinkedIn ads and Google Tag Manager.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over LinkedIn ads conversion tracking I'm going to be showing you how to track a specific thank you page or any type of confirmation page on your website and I'll also be showing you how to track a button click on your website so we're going to get started fi... Read More

Key Insights

• 🫠 LinkedIn ads conversion tracking requires creating conversions in LinkedIn Campaign Manager.
• 👣 Google Tag Manager is essential for tracking conversions on your website and simplifying the process.
• 🔀 To track specific button clicks, use Google Tag Manager and set up triggers based on the text on the buttons.
• 😒 It is recommended to use the LinkedIn Insight Tag 2.0 from the Community Template Gallery for accurate tracking.
• ⌛ The time frame, attribution model, and campaign selection can be customized based on your tracking needs.
• ⌛ Verification of conversions may take some time, and clearing cache may be necessary for proper tracking.
• 🫠 LinkedIn ads conversion tracking allows you to optimize your campaigns based on specific conversion events.

Questions & Answers

Q: How do I create a LinkedIn campaign manager account?

To create a LinkedIn campaign manager account, go to your LinkedIn company page, click on "advertise" in the top right corner, and follow the process to create a new account.

Q: What is Google Tag Manager, and why do I need it?

Google Tag Manager is a platform that allows you to manage all your website tracking tags in one place. It simplifies the process of tracking conversions and other events on your website.

Q: How do I install Google Tag Manager on a WordPress website?

Install the "Head, Footer and Post Injections" plugin in WordPress, copy the Google Tag Manager codes provided, and paste them in the respective sections in the plugin settings.

Q: How do I track button clicks on my website using LinkedIn ads?

Use Google Tag Manager and set up a trigger that fires whenever someone clicks a button with specific text, such as "Start your free trial." This trigger will track the button click as a conversion in LinkedIn Campaign Manager.

Summary & Key Takeaways

• The video provides step-by-step instructions on how to track a specific thank you page or confirmation page on your website using LinkedIn ads and Google Tag Manager.

• It also demonstrates how to track button clicks on your website using the text on the button as the trigger.

• The process involves creating conversions in LinkedIn Campaign Manager, installing Google Tag Manager on your website, and setting up tags and triggers to track the desired conversions.