The BIG Email Segmentation Myth & The Best Email Marketing Strategy Revealed.

TL;DR

Beginners generally do not need advanced email segmentation while growing toward $10,000 per month; they should prioritize audience growth and making more offers. Miles Becker recommends a dedicated follow-up sequence, about three emails in his current system, followed by one broadcast list emailed four to six times weekly. He says this simple automation helped grow the business to $40,000 per month, so read on for the exact workflow and examples.

Transcript

Hey, Miles here... milesbecker.com. This video reveals the email segmentation myth because in the world of email marketing, there's a gigantic myth around segmentation and you're going to learn what that myth is. You're going to learn the right way to do email marketing, and then finally you're going to learn about a free email marketing course tha... Read More

Key Insights

• Email segmentation is often overemphasized for beginners in email marketing, leading to distractions rather than growth.
• Focusing on growing your audience and making more offers is crucial for businesses making less than $10,000 per month.
• A simple follow-up sequence followed by a broadcast list can effectively grow a business to $40,000 per month.
• Advanced segmentation can be beneficial but is only necessary when a business reaches a certain scale and revenue.
• Building a business requires focusing on audience growth through content creation and consistent engagement via email.
• Understanding your audience through empathy and data analysis is key to crafting effective marketing strategies.
• Regularly emailing your list with valuable content helps build a trusted advisor relationship in digital marketing.
• Hiring professionals for automation and segmentation is advisable only when the business can afford it and has significant data.

Questions & Answers

Q: Do beginners need advanced email segmentation?

No. Miles Becker says businesses that have not reached $10,000 per month generally should focus on marketing activity that attracts more people and on making more offers. Building elaborate tagging, automation, and subsequences can consume time needed to create momentum.

Q: What email marketing strategy does Miles Becker recommend for beginners?

Use one dedicated follow-up sequence and then move every subscriber to a main broadcast list. Becker currently uses about three follow-up emails, while his wife uses about 10 before subscribers join the broadcast segment.

Q: How did this simple email system support a $40,000-per-month business?

For the first six or seven years, the business used one basic automation: subscribers completed a follow-up sequence and then joined the broadcast list. Becker says the business grew to $40,000 per month during that period while the simple setup preserved time for audience growth and marketing.

Q: How does advanced email segmentation work?

Segmentation uses an event to identify and route a subscriber. For example, an opt-in page can trigger a tag and a specific follow-up sequence, or clicking a link about product B can send someone into a separate autoresponder with more information about that product.

Q: When can advanced email segmentation make sense?

Becker says segmentation can help improve profits later in a digital marketing business. It can make sense when thousands of new leads enter an autoresponder every week, rather than when a business is still trying to reach $10,000 per month.

Q: Should subscribers from different opt-in offers join the same broadcast list?

Yes. Becker describes subscribers from an abundance meditation, a Facebook advertising case study, and a free business course all eventually joining the same main broadcast list. Their initial follow-up content differed, but the destination was the same.

Q: How often should the main broadcast list receive emails?

Becker says he and his wife email their broadcast list an average of four to six times per week. The system minimizes moving pieces so they can concentrate on content, audience growth, delivering value, and advancing the subscriber relationship.

Q: How does Miles Becker grow his email list?

He reaches new audience members through YouTube videos, blog posts, social sharing, Facebook ads, and other content, then directs them to an opt-in page. He says his free-course page converts about 56% of visitors into subscribers, who complete the autoresponder sequence before joining the broadcast list.

Summary & Key Takeaways

• The video challenges the myth that advanced email segmentation is necessary for success, emphasizing that beginners should focus on audience growth and simple follow-up sequences. Complex segmentation can distract from core marketing activities essential for early-stage growth.

• The speaker shares personal experiences of growing a business to $40,000 per month using a straightforward email marketing strategy. This involves a basic follow-up sequence leading to a broadcast list, allowing more time for content creation and audience engagement.

• Advanced email marketing techniques like segmentation and automation are useful but only at a later stage when a business has grown significantly. Beginners should prioritize understanding their audience and testing different marketing messages and offers.