Steve Holmes Talks Springfree Trampolines and Working from Home in Canada with Guy Raz | How I Built

Transcript

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Summary

In this video conversation, Steve Holmes, the co-founder of Springfree trampoline, talks about how his company is coping with the high demand for trampolines during the current COVID-19 crisis. He discusses the increase in demand, the backlog in orders, and the changes in their distribution strategy. Holmes also shares the measures they have taken to ensure the safety of their employees and maintain the quality of their products. He emphasizes the importance of transparency and the value of their dedicated team. The conversation concludes with a discussion about the future and the potential for new innovations in the aftermath of the crisis.

Questions & Answers

Q: How has demand for trampolines been affected by the COVID-19 crisis?

Demand for trampolines has increased by 300% compared to the same time last year. Families stuck at home are searching for ways to entertain their children and relieve the new challenges they are facing. Trampolines have become a solution for families looking to create unity and joy during these difficult times.

Q: How long is the current waiting time for ordering a Springfree trampoline?

The waiting time is uncertain, as it depends on the number of people on the waitlist. Springfree aims to be transparent with customers and only takes pre-orders when the product is expected to be available within a short period of time. As of now, the wait time is unknown, but customers can expect to receive their trampoline in June.

Q: How has Springfree altered its distribution network during this crisis?

Springfree has changed its distribution strategy to mitigate risks and create more value. They have shifted towards a direct-to-consumer approach, focusing on online sales and reducing the reliance on retailers. By adopting this strategy, they can ensure high-quality service and reduce the time gap between order placement and delivery.

Q: How does Springfree trampoline prioritize safety compared to other trampoline brands?

Springfree trampolines have removed all the hard surfaces that could pose a safety risk. Unlike traditional trampolines with metal springs and poles, Springfree utilizes fiberglass rods underneath the jumping platform for bounciness. This design eliminates the risk of impact with springs, frames, or poles, making it a safer option for families.

Q: How did Springfree convince its first ten customers to purchase their premium trampolines?

Springfree initially targeted retailers, particularly Costco, to establish their customer base. They sold their first 400 trampolines to Costco before making any direct sales. This helped build credibility and trust in the product, eventually leading to more individual customers purchasing Springfree trampolines.

Q: How do you envision the future impact of this crisis on Springfree and business in general?

Springfree aims to continue providing safe and high-quality trampolines to families worldwide. In the future, they hope to see families enjoying their Springfree trampolines and creating lasting memories. They also believe that the crisis will inspire new innovations and business ventures, as people re-evaluate their goals and seek new opportunities.