Google AdWords Keyword Tool Tutorial 2018 - Google AdWords Keyword Planner

TL;DR

Learn how to effectively use Google Adwords Keyword Planner to find keywords and optimize your campaigns.

Transcript

all right what's up everybody welcome to another episode of the Surfside PPC youtube channel today we're gonna be going over the keyword planner or also known as the Google Adwords Keyword tool they renamed it recently so either or works it's the same thing and basically this whole tutorial is gonna be built around all the different features that y... Read More

Key Insights

• 🔨 The keyword planner is a powerful tool for finding and optimizing keywords for PPC advertising campaigns.
• 😫 It is important to set up a Google AdWords account and campaign to unlock all the features and data in the keyword planner.
• 👨‍🔬 Targeting specific locations, using negative keywords, and refining keyword research with filters can help optimize keyword selection.
• 🤲 Analyzing search volume trends and getting performance forecasts can provide valuable insights for campaign planning and optimization.

Questions & Answers

Q: How can I access the Google Adwords Keyword Planner?

To access the keyword planner, you need to have a Google AdWords account and set up a campaign. Once you have an active campaign, you can access the keyword planner through the AdWords interface.

Q: How can I refine my keyword research using the keyword planner?

You can use keyword filters to specify average monthly search volume, competition level, and other criteria. You can also add negative keywords to exclude certain terms from your keyword suggestions.

Q: Can I target specific locations with the keyword planner?

Yes, you can target specific locations by entering location settings. You can choose regions, cities, or even zip codes to narrow down your keyword research to a specific location.

Q: How can I analyze search volume trends for my keywords?

The keyword planner provides search volume trends for your keywords over a specified date range. You can analyze trends by device, language, and location to understand how search volume fluctuates over time.

Q: Is it possible to get performance forecasts for my keywords?

Yes, you can get performance forecasts by adjusting your bid and daily budget settings. The keyword planner will provide estimates on clicks, impressions, and cost based on your settings.

Summary & Key Takeaways

• The tutorial focuses on all the different features of the Google Adwords Keyword Planner and how to use them effectively.

• To access the keyword planner, you need to have a Google AdWords account and set up a campaign.

• The tutorial covers how to search for new keywords using phrases, websites, or categories, and how to adjust targeting settings.

• It also explains how to use keyword filters, negative keywords, and date range options to refine your keyword research.

• The tutorial provides insights on analyzing search volume trends, getting performance forecasts, and downloading keyword plans.