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Scaling Facebook Ads The Easy (And Profitable!) Way - How To Get 1,000 Free Subscribers Per Day

37.1K views
•
January 20, 2017
by
Miles Beckler
YouTube video player
Scaling Facebook Ads The Easy (And Profitable!) Way - How To Get 1,000 Free Subscribers Per Day

TL;DR

Learn how to effectively scale your Facebook ad campaigns while keeping your key performance indicators in check.

Transcript

eight miles Bechtler here miles Becker comm and this video is about scaling your Facebook ad campaigns now in the last video if you haven't seen it we went through some basic funnel math where we looked at the performance of my new funnel and my facebook advertising campaigns now in this video we're going to take the next logical step beyond that w... Read More

Key Insights

  • 🩹 Starting with the best assets, such as a large fan page and retargeting pixel audiences, is a crucial step in scaling Facebook ad campaigns.
  • *️⃣ Gradually expanding to new audiences while monitoring key performance indicators helps maintain profitability.
  • 🩹 Duplicating successful campaigns and gradually increasing the budget is more effective than simply doubling the ad spend.
  • 👶 Utilizing the Audience Insights tool and poaching competitor audiences can help reach new and highly targeted audiences.

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Questions & Answers

Q: How can I scale my profitable Facebook ad campaigns effectively?

To scale your campaigns, start by duplicating successful campaigns and targeting the next closest audience. Gradually expand to new audiences while monitoring key performance indicators to ensure profitability.

Q: What are the key assets to consider when scaling Facebook ad campaigns?

The key assets include a fan page with a large following, retargeting pixel audiences, and email lists. These assets serve as the foundation for reaching and targeting different audiences to achieve campaign scalability.

Q: How can I avoid the doubling of cost per conversion when scaling campaigns on Facebook?

It is crucial to avoid simply doubling the ad spend as Facebook tends to double the cost per conversion. Instead, focus on duplicating successful campaigns and gradually increasing the budget while closely monitoring key performance indicators.

Q: How can I reach new audiences and expand my reach when scaling Facebook ad campaigns?

Utilize the Audience Insights tool to find highly targeted interests and poach audiences from competitors. By sending traffic to your website and growing your list, you can create look-alike audiences and effectively expand your reach.

Key Insights:

  • Starting with the best assets, such as a large fan page and retargeting pixel audiences, is a crucial step in scaling Facebook ad campaigns.
  • Gradually expanding to new audiences while monitoring key performance indicators helps maintain profitability.
  • Duplicating successful campaigns and gradually increasing the budget is more effective than simply doubling the ad spend.
  • Utilizing the Audience Insights tool and poaching competitor audiences can help reach new and highly targeted audiences.
  • The key is to focus on growing your list and creating look-alike audiences to continuously expand your reach.

Summary & Key Takeaways

  • The video discusses the process of scaling profitable Facebook ad campaigns.

  • It emphasizes the importance of maintaining key performance indicators and avoiding doubling the cost per conversion by simply increasing ad spend.

  • The video showcases the step-by-step process of scaling campaigns, starting from the best assets and gradually expanding to additional audiences.


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