How to Grow a B2B Business With 4 Marketing Strategies

TL;DR

Winning at B2B marketing now depends on precision, personalization, omni-channel presence, and leading with value rather than shouting louder. Four proven tactics drive results: founder-led personal-brand content, value-first email nurturing, non-competitor partnerships, and long-form YouTube videos that build trust and authority so buyers come to calls already warm.

Transcript

Today I'm going to give you 12 B2B marketing strategies that you can use inside of your business to effectively market it. Set more appointments, no matter the niche, no matter the business that you're in. And these are strategies that I've used to grow my own B2B business to over $2 million a year consistently. So this isn't just some hypothetical... Read More

Key Insights

• The B2B game has changed because buyers are more savvy, do more research, and are drowning in noise, making traditional cold email, cold calling, and advertising harder and more expensive to get appointments from.
• According to Salesforce, 82% of buyers expect personalization when reached out to, yet many marketers keep spraying and praying with old traditional tactics that no longer work.
• Founder-led content builds connection and trust, and 64% of consumers trust founder content over corporate content; unscripted raw content typically outperforms cinematic content for building audience connection.
• Email automation and lead nurturing keeps you top of mind, since much B2B decision-making is about timing; consistently adding value in emails means prospects unsubscribe less and arrive at calls warmer with context.
• Co-marketing and partnerships with non-competitors who share your target audience, like mortgage companies serving real estate agents, provide reach plus an endorsement that transfers trust and triggers reciprocity.
• Long-form YouTube content builds authority because YouTube is the second most trafficked website behind Google, and consuming your video raises the trust factor and likelihood of booking a call.
• Personal branding contributed multiple seven figures to the speaker's agency, including a multiple five-figure retainer that came directly from a prospect who saw their LinkedIn content and judged them trustworthy.
• The real cost of outdated tactics is not ad spend or software but the time invested spinning your wheels on methods that no longer produce results, wasting significant resources.

Questions & Answers

Q: Why is B2B marketing harder in 2025 than it used to be?

The B2B game has completely changed because buyers are becoming more savvy and are drowning in noise. They do more research and hold higher expectations for outreach and advertising. Traditional methods like emailing, cold calling, and advertising to get appointments are harder to get results from. It is also more expensive, since more competition raises the cost per message, click, and impression. According to Salesforce, 82% of buyers now expect personalization when reached out to.

Q: What does it take to win at B2B marketing today?

Winning is not about shouting louder, getting in front of more people, or making more touches. It is about precision, reaching out to the right people, and personalization, so the customer feels you are reaching out directly to them. It requires an omni-channel approach so you are seen everywhere, which builds trust, and leading with value to educate customers. Ultimately people work with who they know, like, and trust, so building that trust drives business.

Q: What is founder-led content and why does it work?

Founder-led content is you, as the founder, creating a personal brand to build connection. It is a huge asset because 64% of consumers trust founder content over corporate content like weird graphics or infographics. Raw, unscripted content typically outperforms cinematic content for building connection. The speaker credits personal branding with multiple seven figures, including a multiple five-figure retainer that came from LinkedIn because the prospect saw their content and found them trustworthy. Even non-charismatic founders can simply document and add value.

Q: How can a founder start creating content without being a content creator?

You do not need to be charismatic or a professional content creator. Focus on documenting and adding value to your customers, since raw, unscripted content builds connection better than polished cinematic content. Topics can include why you added a feature, how target customers win using your product, or day-in-the-life videos. Film with a tool like Riverside in 4K or just your phone. Time block about two hours a month to plan roughly eight videos and four value-adding posts, and use AI tools like ChatGPT or Claude for scripts.

Q: How should you use email automation and lead nurturing in B2B?

Email automation stays in front of customers via email so you are omnipresent and consistently adding value, rather than collecting an email and never contacting them again. Because much B2B decision-making is about timing, staying top of mind means the client thinks of you when they need the service. People unsubscribe or ignore emails only when the content is pointless, so keep adding value instead of always selling. The speaker uses Active Campaign, adding people when they book a call or opt in for a lead magnet.

Q: How often should you send nurturing emails?

The speaker's own business sends emails five days a week, which keeps open rates and click-through rates on nurtured campaigns strong, so prospects arrive at calls warmer with full context on the services offered. For someone starting out, a more digestible approach is to write a weekly email. Time block once a month to write four different value-adding emails you can then send out. The key rule is not to sell your services or push for a call every time, but simply to add value.

Q: How do partnerships and co-marketing generate B2B leads?

Co-marketing means partnering with a non-competitor who has an audience you want to tap into. It contributed multiple six figures in revenue for the speaker. Targeting real estate, they partnered with mortgage companies whose clients were also real estate agents, running webinars and lunch-and-learns to reach that shared audience. They also partnered with associations and groups of target businesses. This provides a large audience plus a trust-building endorsement, creating reciprocity that makes getting new leads a layup.

Q: Why should B2B marketers create long-form YouTube content?

YouTube is the second most trafficked website behind Google, so when people search how to get the outcome you provide, showing up first builds trust because consuming your content convinces them you can help. It is one of the most authority-driven things a B2B marketer can do. Videos can be repurposed in newsletters, conversations, and social posts. Batch-record about four videos as the subject-matter expert, film with a tool like Riverside or a webcam, hire editors, and optimize titles and descriptions using tools like Vid IQ. The hardest part is just pressing record.

Summary & Key Takeaways

• The B2B landscape has shifted because buyers are savvier and overwhelmed with noise, so traditional cold email, cold calling, and advertising are harder and pricier. Salesforce reports 82% of buyers expect personalization. Winning now requires precision, personalization, omni-channel presence, and leading with value so customers know, like, and trust you.

• Founder-led content builds a personal brand and connection, and 64% of consumers trust founder content over corporate graphics. Even non-charismatic founders can document and add value with raw, unscripted content. Email automation via a tool like Active Campaign keeps you top of mind, adding value consistently so prospects arrive at calls warm.

• Co-marketing with non-competitors who share your audience, such as mortgage companies serving real estate agents, delivers reach plus a trust-building endorsement. Long-form YouTube videos build authority since YouTube is the second most trafficked site behind Google; batch-recording four videos with tools like Riverside and Vid IQ lets you repurpose content everywhere to grow appointments.