How Does Google Ads Display Expansion Benefit Your Campaigns?

TL;DR

Google Ads Display Expansion helps increase conversions by utilizing unspent search budgets at a similar cost per acquisition. It's particularly useful for advertisers struggling to spend their daily budget, as it allows campaigns to reach a broader audience on the Google Display Network while maintaining existing targeting settings.

Transcript

today I want to go over display expansion on the Google ads search Network so one of the options they have when you're running search campaigns is called display expansion and you may get a notification in your account that looks like this one down here use display expansion to get more conversions at a similar CPA with display expansion in one cam... Read More

Key Insights

• 👻 Display expansion allows advertisers to drive additional conversions with unspent search budgets.
• 🌥️ It can be especially beneficial for advertisers with larger budgets who struggle to spend their full daily budget.
• 🫠 By targeting relevant keywords and using image ads, advertisers can optimize their performance on the Google Display Network.
• 👨‍🔬 Display expansion may not be necessary for advertisers with smaller budgets or who are already spending their full daily budget on search campaigns.

Questions & Answers

Q: What is display expansion on Google Ads?

Display expansion is a feature that helps advertisers get more conversions by using unspent search budgets on the Google Display Network. It allows advertisers to reach more users and potentially drive less expensive clicks.

Q: When should I consider using display expansion?

Display expansion is recommended for advertisers who have trouble spending their full daily budget and want to maximize their campaign performance. It is especially useful for niches with low volume or competition.

Q: How do I enable display expansion on my Google Ads campaigns?

Display expansion can be enabled through the recommendations page on Google Ads. Alternatively, you can check the Display Network option in the network settings of your search campaign to enable display expansion.

Q: What should I consider when using display expansion?

When using display expansion, it is important to target every relevant keyword for your business to ensure you're not missing out on potential clicks. Additionally, it is recommended to use image ads to optimize performance on the Google Display Network.

Summary & Key Takeaways

• Display expansion is an option in Google Ads that allows advertisers to get more conversions at a similar cost per acquisition (CPA) by using unspent search budgets.

• This feature is recommended for advertisers who have trouble spending their daily budget and want to maximize their campaign performance.

• By including the Google Display Network (GDN) and targeting relevant keywords, advertisers can drive less expensive clicks that can convert over time.