How to make Facebook Video Engagement Lists for video ads

TL;DR

Learn how to use video remarketing to target specific audience segments on Facebook and maximize the effectiveness of your video ads.

Transcript

when someone watches 10 seconds of your video on Facebook they automatically go into a bucket then you can send future videos and future ads to only people in that bucket that's video remarketing and I'm gonna show you how to do it right now so let's get started I'm Owen video oh hey guys welcome back to the only place on YouTube where you're gonna... Read More

Key Insights

• 🎮 Watching at least 10 seconds of a video on Facebook automatically adds viewers to a video engagement list for future remarketing.
• 🫠 Custom audiences can be created based on different engagement levels, allowing for targeted ad campaigns.
• 👂 Accessing demographic breakdowns of engagement lists can provide valuable insights for audience analysis.
• 🫠 Remarketing lists are effective for segmenting audiences into content groups and sending tailored ads for higher conversion rates.
• 🎮 Creating videos that reach specific niche groups can maximize the impact of Facebook video ads.
• ⌚ Remarketing lists can be created for different timeframes, ranging from 3 seconds to 95 percent of video watch time.
• 🫠 Clearly defining the title and description of an engagement list ensures that ads are targeted correctly.

Questions & Answers

Q: How does video remarketing work on Facebook?

Video remarketing on Facebook involves creating custom audiences based on the engagement level of viewers (e.g., 10 seconds, 25 percent), allowing you to send targeted ads to those audiences.

Q: Can you see the demographic breakdown of the engagement list?

Yes, you can pull the engagement list into the audience insights tool on Facebook to analyze the demographic breakdown of viewers who engaged with your video.

Q: What is the recommended minimum length of time for someone to watch in order to be added to the engagement list?

At least 10 seconds of watch time is required for viewers to be added to the engagement list, so it's important to get your message out within that timeframe.

Q: How can remarketing lists be used to increase conversion rates?

Remarketing lists allow you to segment your audience into different content groups. By sending tailored ads to these groups, you can increase conversion rates and achieve a lower cost per click.

Summary & Key Takeaways

• When a viewer watches at least 10 seconds of your video on Facebook, they are automatically added to a video engagement list, allowing you to send them future ads and videos.

• By creating custom audiences based on different engagement levels (e.g., 3 seconds, 10 percent, 25 percent), you can target people based on how much content they have watched.

• Remarketing lists are effective for segmenting your audience into content groups, allowing you to send tailored ads to specific niche groups for higher conversion rates and lower cost per click.