Google Shopping Insights Tool - New Shopping Insights Tool Shows Google Search Trends

TL;DR

Google Ads has released a new shopping insights tool that allows users to analyze overall product trends, brand trends, and search trends over time. The tool provides graph-based data for more than 55,000 products, 45,000 brands, and 5,000 categories, making it a valuable resource for businesses.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today we're gonna be talking about a bit of news that Google Ads announce so Google has a shopping insights tool where you can actually look at overall product trends brand trends search trends over time so a little bit different than the keyword planner it's gonna be more of ... Read More

Key Insights

• 📈 Google Ads has introduced a new shopping insights tool that provides valuable data on product trends, brand trends, and search trends over time.
• 👨‍💼 The tool covers more than 55,000 products, 45,000 brands, and 5,000 categories, making it a comprehensive resource for businesses.
• 📈 Users can explore product search trends for different times of the year and different product categories to gain insights into consumer behavior and market trends.
• 😒 The tool is completely free to use and does not require a Google account.
• 👤 Users can compare different brands within a specific category to analyze their performance and identify market trends.
• 👨‍🔬 The tool also offers insights on interest by location, search volume by location, and searches by device for different brands and categories.
• 👨‍💼 Businesses can subscribe to personalized reports based on their relevant categories to stay updated on trends and optimize their advertising campaigns.

Questions & Answers

Q: What is the purpose of Google's shopping insights tool?

Google's shopping insights tool allows users to analyze overall product trends, brand trends, and search trends over time.

Q: How many products, brands, and categories does the shopping insights tool cover?

The shopping insights tool covers data for more than 55,000 products, 45,000 brands, and 5,000 categories.

Q: Is the shopping insights tool free to use?

Yes, the shopping insights tool is completely free to use and does not require a Google account.

Q: How can businesses benefit from using the shopping insights tool?

Businesses can utilize the tool to identify product trends, brand performance, and target their advertising campaigns more effectively.

Summary & Key Takeaways

• Google Ads has introduced a new shopping insights tool that allows users to analyze product trends, brand trends, and search trends over time.

• The tool provides graph-based data for more than 55,000 products, 45,000 brands, and 5,000 categories, making it a valuable resource for businesses.

• Users can explore product search trends for different times of the year and different product categories.