Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial

TL;DR

Learn how to use the Google AdWords Display Planner to find targeting ideas and create effective display campaigns.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today we're gonna be going over the Google AdWords display planner it'll be our display planner tutorial this will be relevant for 2017 probably into 2018 as well and we're doing it late in 2017 so she'll be relevant in 2018 they haven't changed the display planner too drastic... Read More

Key Insights

• 🎯 The Google AdWords Display Planner is a useful tool for finding targeting ideas and reaching your desired audience on the Google Display Network.
• 🎯 Targeting options include keywords, interests, placements, and demographics.
• 😫 It's important to set up your campaign with a Google AdWords account to fully utilize the Display Planner.
• 💡 Adjusting bids and budgets can help optimize your campaign's performance.
• 🪛 Conversion tracking and using the conversion optimizer can help drive better results and maximize your return on investment.
• 👻 The Display Planner offers a wide range of targeting options, allowing you to reach a highly relevant audience for your advertising goals.
• 🆘 Experimenting with different targeting combinations can help you find the most effective strategy for your campaign.
• ⚾ Regularly monitoring and optimizing your campaign based on performance data is crucial for success.

Questions & Answers

Q: How can I access the Display Planner in AdWords?

To access the Display Planner, go to your AdWords account, click on "Tools," and then select "Display Planner" from the menu.

Q: What are the different types of targeting available on the Display Planner?

The Display Planner allows you to target keywords, interests, placements (websites, apps, and videos), and demographics to reach your desired audience.

Q: How can I optimize my campaign's performance with the Display Planner?

With the Display Planner, you can adjust your bids and budgets to get a performance forecast and estimate the number of clicks, impressions, and cookies you can expect. You can then fine-tune your campaign to achieve your desired results.

Q: Should I use CPC or viewable CPM bidding for my display campaign?

CPC (cost-per-click) bidding is recommended for display campaigns as it allows you to only pay when someone clicks on your ad. Viewable CPM (cost-per-thousand-impressions) bidding is better suited for branding campaigns where impressions matter more than clicks.

Summary & Key Takeaways

• The Google AdWords Display Planner is a tool for finding websites, apps, and videos to advertise on the Google Display Network.

• To get started, you need a Google AdWords account with a campaign set up.

• Use the tool to enter relevant keywords, interests, and placements to find targeted websites and reach your desired audience.

• You can adjust bids and budgets to optimize your campaign and maximize your reach.