Free SEO Competitive Analysis & Competitor Keyword Research Tutorial - SPPC SEO Tutorial #12

TL;DR

Learn how to perform a comprehensive SEO competitive analysis and keyword research using free tools, helping you identify keyword and backlink gaps and improve your website's rankings.

Transcript

what's up everyone welcome to the Surfside PPC youtube channel today gonna be going over an SEO competitive analysis an SEO competitor keyword research and it's gonna be a completely free method so you can do a lot of this entire process using paid tools but I want to show you how to use some free tools so you don't have to make the investment into... Read More

Key Insights

• 📣 Keyword gaps and backlink gaps are crucial for improving your website's rankings.
• 📁 Comparing your website to direct competitors within your niche helps identify areas of improvement.
• 🥶 Free tools like SEMrush, SpyFu, and Google Keyword Planner can provide valuable data for your competitive analysis.

Questions & Answers

Q: What is the goal of a competitive analysis in SEO?

The goal of a competitive analysis is to identify keyword and backlink gaps compared to your competitors, and find opportunities to improve your website's rankings.

Q: How can I find relevant competitors for my website?

Start by identifying competitors within your niche that have a similar size website as yours. Use tools like SEMrush and Google search to find websites that rank for similar keywords.

Q: Is it necessary to invest in paid tools for backlink analysis?

While free tools can provide some backlink data, if you want a deep dive into backlinks, it's recommended to invest in tools like SEMrush, Ahrefs, or SpyFu.

Q: How often should a competitive analysis be performed?

It is recommended to perform a competitive analysis every six months to monitor your performance compared to your competitors and identify new competitors in the process.

Summary & Key Takeaways

• Perform a competitive analysis to identify keyword gaps and backlink gaps compared to your competitors.

• Compare your website to direct competitors within your niche to find areas of improvement.

• Use free tools like SEMrush, SpyFu, and Google Keyword Planner to gather data on your competitors and identify keyword opportunities.