Manual Google Tag Manager WordPress Installation - Get Started With Google Tag Manager

TL;DR

Learn how to install Google Tag Manager on your WordPress website manually or by using a plugin.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today is gonna be a pretty quick video I'm gonna go over how to install Google tag manager on your WordPress website so we have our WordPress website here for Surfside PPC and we're also just gonna be getting started with Google tag manager so what you want to do is you can op... Read More

Key Insights

• 👨‍💻 Google Tag Manager is a valuable tool for website owners and marketers to manage and organize tracking codes on their websites.
• 👨‍💻 Manual installation of Google Tag Manager requires adding code to the header and body tags of the website's theme.
• 👤 Alternatively, users can install Google Tag Manager for WordPress plugin to simplify the process.
• ⚡ Google Tag Assistant can be used to verify the installation and check if the tags are functioning correctly.
• 👨‍💻 Theme updates should be handled carefully to ensure Google Tag Manager code remains intact.
• 👻 Google Tag Manager allows for easy addition and management of various tags, including Google Analytics, Google Ads, and custom codes.
• 👣 Google Tag Manager helps in keeping track of website activity and collecting valuable data for analysis.

Questions & Answers

Q: What is the purpose of Google Tag Manager?

Google Tag Manager allows users to manage and organize multiple tags and codes on their website, including Google Analytics, Google Ads, LinkedIn insight tags, and Facebook pixels, among others. It simplifies the process of adding and updating tracking codes.

Q: Can Google Tag Manager be installed on a WordPress website manually?

Yes, it can be installed manually by adding the code provided by Google Tag Manager to the header and body tags of the website's theme. This ensures that the code remains intact even after theme updates.

Q: Is there a plugin available for installing Google Tag Manager on a WordPress website?

Yes, the most popular plugin for installing Google Tag Manager on a WordPress website is called Google Tag Manager for WordPress, also known as DuracellTomi's Google Tag Manager. It provides an easier way to install and manage the code without manually editing the theme files.

Q: How can one ensure that Google Tag Manager is properly set up on their website?

After installing Google Tag Manager, it is important to check the installation using tools like Google Tag Assistant. The video shows how to use the Tag Assistant Chrome plugin to verify the installation and ensure that the tags are set up correctly.

Summary & Key Takeaways

• The video tutorial explains the process of installing Google Tag Manager on a WordPress website.

• It demonstrates two methods: manual installation by adding code to the website's header and body tags, and plugin installation using a popular WordPress plugin called Google Tag Manager for WordPress.

• The video also covers the importance of Google Tag Manager as a tool to manage and keep track of various tags and codes on a website.