Google AdWords Smart Bidding - The Google Ads Bid Strategies You Need To Use in 2018

TL;DR

Google AdWords smart bidding is an automated bidding strategy that uses machine learning to optimize for conversions or return on ad spend.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today we're gonna be talking about Google AdWords smart bidding so I'm gonna go through the four different smart bidding strategies everything you really need to know about smart bidding the main thing is Google has switched from bidding for clicks to bidding for conversions i... Read More

Key Insights

• 🫠 Google AdWords smart bidding uses machine learning to optimize bids for conversions or return on ad spend.
• 😥 Enhanced CPC is a good starting point for campaigns, as it allows Google to adjust bids based on the likelihood of conversion.
• 😫 Maximize conversions strategy focuses on driving as many conversions as possible without setting specific bids.
• 🎯 Target CPA and target return on ad spend strategies allow you to set specific cost or return goals for conversions.
• 📱 Conversion tracking is crucial for all smart bidding strategies.
• 👻 Portfolio bid strategies provide a more comprehensive view of data and allow for testing and optimization.
• 💐 Lowering maximum bid limits and adjusting target CPA can help optimize bidding strategies.

Questions & Answers

Q: What is the main goal of Google AdWords smart bidding?

The main goal is to drive conversions, sales, or leads by optimizing bids based on signals that indicate a higher likelihood of conversion.

Q: How does enhanced CPC bidding work?

Enhanced CPC bidding uses your bids and campaign data to increase or decrease bids based on the likelihood of conversion, resulting in a higher chance of getting conversions.

Q: What is the difference between maximize conversions and target CPA bidding strategies?

Maximize conversions focuses solely on driving as many conversions as possible within a given budget, while target CPA allows you to set a specific cost per acquisition and optimize bids to achieve that target.

Q: How does target return on ad spend bidding strategy work?

With target return on ad spend, you set a specific return on ad spend goal, and Google adjusts bids to maximize conversions while meeting that target. This strategy is ideal for businesses with known profit margins.

Summary & Key Takeaways

• Google AdWords has transitioned from bidding for clicks to bidding for conversions with their smart bidding strategies.

• Smart bidding takes into account various signals, such as location, demographic, device, keyword, and landing page, to determine the likelihood of conversion.

• There are four smart bidding strategies: enhanced CPC, maximize conversions, target CPA, and target return on ad spend.