Keyword Rarely Shown Due To Low Quality Score Eligible Limited

TL;DR

Learn about the different keyword status options in Google Ads and how to improve your quality score and ad rank.

Transcript

today I want to go over the status of your keywords and some of the status that you may see as you are actually targeting keywords on the Google search Network um so one of the things you're going to see is eligible so if you're seeing eligible that means that there's nothing that is holding back your keywords your keywords are eligible to run and ... Read More

Key Insights

• 🏃 Eligible keywords are ready to run without any issues.
• 🔈 Low search volume keywords should be deleted from the campaign.
• 😘 Improving relevance and landing page experience can address issues related to low quality score.
• 🫠 Expected clickthrough rate, landing page experience, and ad relevance are factors in determining quality score.
• 💯 Organizing campaign and creating new landing pages can improve overall quality score.
• 🫠 Focus on creating a seamless experience for users by aligning ads and landing pages with targeted keywords.
• 💯 Quality score is important for optimization and guiding decisions about advertisement and landing page improvements.

Questions & Answers

Q: What does it mean when a keyword is "not eligible due to low search volume"?

This means the keyword does not receive enough searches and should be removed from the campaign. It won't generate clicks or impressions.

Q: How can I improve my expected clickthrough rate for a keyword?

You can try creating a new ad group specifically for that keyword or change the match type to ensure it is targeted. This can improve the relevance and expected clickthrough rate.

Q: How can I improve my landing page experience for a keyword?

Ensure that your landing page is highly relevant to the targeted keyword. Consider creating a new landing page or adjusting the existing one to better align with the keyword and offer a seamless experience.

Q: What should I do if my quality score is low for a keyword that is driving conversions?

Focus on improving the quality score for that keyword by optimizing your ad group and creating targeted ads. Consider putting the keyword in its own ad group and making necessary changes to improve its relevance.

Summary & Key Takeaways

• Keywords with a status of "eligible" are ready to run without any issues.

• "Not eligible due to low search volume" means the keyword does not receive enough searches and should be deleted.

• "Eligible limited rarely shown due to low quality score" indicates that the ad is not displaying due to a low ad rank and improvements to relevance and landing page are needed.