YouTube Remarketing Lists - Create YouTube Remarketing Audiences with Google Ads

TL;DR

Learn how to create remarketing lists based on your YouTube channel and add targeting options to your Google Ads campaign.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over a YouTube video remarketing lists so basically how to create lists based on your YouTube channel I'm gonna create a bunch of lists right in front of you they've gotten a few questions about remarketing to people who have viewed your YouTube videos... Read More

Key Insights

• 👂 Linking your YouTube channel to your Google Ads account is crucial for creating YouTube video remarketing lists.
• 👻 Targeting options allow you to focus on specific audience segments based on their interactions with your videos.
• 👂 Combining different audiences can help you create highly targeted remarketing lists.
• 🫠 Excluding converted users from your ad targeting helps optimize your campaign budget.
• 👂 Remarketing lists help you retarget engaged users and maximize the effectiveness of your advertising efforts.
• ⌛ Give audiences time to populate and gather sufficient data before making bid adjustments or excluding them from your campaigns.
• 👂 Remarketing lists can be used in both video and search campaigns, increasing your reach and engagement.

Questions & Answers

Q: How do I link my YouTube channel to my Google Ads account?

To link your YouTube channel to your Google Ads account, go to the "Tools" section, click on "Linked accounts," select YouTube, and search for or paste the URL of your channel. Confirm the link using your YouTube account.

Q: What are some targeting options for YouTube video remarketing lists?

You can target users who have viewed any video from your channel, specific videos, advertisements, subscribers, visitors to your channel page, video likers, video commenters, video sharers, and more.

Q: Can I exclude people who have already converted from seeing my ads?

Yes, you can exclude converted users from your targeting by adding them to the exclusions list in your campaign settings. This ensures that they don't see your ads after converting.

Q: How long does it take for remarketing audiences to populate?

Audiences usually start populating immediately after creation, but it may take up to 24-48 hours for them to be fully active. If you're unable to use them, wait for a day and check again.

Summary & Key Takeaways

• Link your YouTube channel to your Google Ads account to enable remarketing and create lists based on your channel's videos.

• Use the Audience Manager in Google Ads to create various YouTube video remarketing lists, including viewers of specific videos and subscribers.

• Target specific audiences based on their interactions with your videos, such as viewers of ads or those who have visited your channel page.

• Combine different audiences to create custom remarketing lists and incorporate your website visitors into the targeting.