Why Shake Shack Is Borrowing Ideas from Fast Food Restaurants | WSJ The Economics Of

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May 30, 2024
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The Wall Street Journal
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Why Shake Shack Is Borrowing Ideas from Fast Food Restaurants | WSJ The Economics Of

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(whimsical music) (grill sizzling) - [Narrator] Shake Shack has always made it clear it isn't fast food. Everything is made to order, and that customization means customers have to wait. But as Shake Shack expands, it seems to be taking a lot of ideas from fast food. It's building drive-thrus, adding rest stop locations, and installing ordering kio... Read More

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