Should Your PODCAST be on YouTube? - 5 Strategies for Podcasters

TL;DR

Podcasts and YouTube are different platforms, but you can upload your podcast to YouTube by following a three-part strategy.

Transcript

we're answering your questions today and the very first question is should i upload my podcast onto youtube great question we get it all the time and there are three things that you need to consider let's get started it's the video marketing school hey welcome back to the channel i'm owen video and podcasting and youtube are very different beasts t... Read More

Key Insights

• 🎙️ Podcasts and YouTube have different audience bases and require different strategies.
• 🥺 Uploading your entire podcast onto YouTube without a strategy will not lead to channel growth.
• 🎙️ Creating a separate channel as a repository for your podcast is a viable option if you don't expect substantial YouTube growth.
• 💗 Repurposing select sections of your podcast for YouTube can help grow your channel.
• 🫒 Live streaming your podcast can attract a live audience and turn them into subscribers.
• 🫒 Unlisting the live stream video after recording preserves the exclusivity of your podcast for listeners.
• ⌛ Properly strategizing the uploading of your podcast to YouTube is crucial to avoid wasting time and resources.

Questions & Answers

Q: Can I upload my podcast directly onto YouTube?

You should not just upload your entire podcast onto YouTube unless you follow a three-part strategy. Simply putting your podcast on YouTube will not lead to channel growth.

Q: What is the repository strategy for uploading podcasts on YouTube?

The repository strategy involves creating a separate channel dedicated solely to your podcast episodes. This allows you to have a place where your episodes are easily findable, linkable, and embeddable into your blog.

Q: How can I repurpose my podcast for YouTube?

To repurpose your podcast for YouTube, select the best sections of your podcast and create video clips with a new intro. This way, you can optimize your podcast for YouTube viewers while still catering to your podcast listeners.

Q: How can I live stream my podcast on YouTube?

To live stream your podcast on YouTube, use a platform like Epic Live Video and invite your guests to join you on Restream. After the live stream, make sure to unlist the video to preserve the exclusivity of your podcast for your listeners.

Summary & Key Takeaways

• Podcasts and YouTube have different audiences and should be approached differently.

• If you only want a repository for your podcast episodes, you can create a separate channel for that purpose.

• Repurposing parts of your podcast for YouTube and live streaming your podcast are two strategies to grow your YouTube channel.