The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Transcript

From 2010 to 2020, we had the golden years of  deterministic matching where it was very easy to run an ad and understand with precision who  installed the app. Maybe you didn't know their name, but you actually would know their IDFA  and you could tie that to their PII. You can't   do that anymore. So, what that means is these ad  networks are beco... Read More