The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Transcript

when we talk about pricing many people quickly gravitate to like dollar figures that's just a price point that's a dollar figure but when we think about price we think about it as a measure like you know liter is a measure of volume price is a measure of value and when you think of it this ways it really stands for two people actually want your pro... Read More