Use THESE 2023 YouTube Changes to Succeed

TL;DR

This video discusses four YouTube trends for 2023, including the importance of captions, shorter attention spans, appealing to Gen Z, and leveraging YouTube shorts.

Transcript

• YouTube can offer huge potential to any creator to find massive success, but in order to do that, creators like you need to stay ahead of the curve. It is essential to be able to identify trends and apply them to your content, so, to help you succeed today, I'm gonna give you four trends that you're gonna need to look out for in 2023. Now, these ... Read More

Key Insights

• 🔍 Captioned videos are trending: Searches for video captions have increased 185% in the last five years. Adding subtitles can increase watch time by up to 80%.
• 📽️ Less talking, more action: Attention spans are shrinking, so creators should aim to change the visuals on the screen every eight seconds and avoid unnecessary details.
• 👥 Gen Z wants soothing content: 96% of Gen Z users in the US have a YouTube account, and 83% of them watch YouTube to relax. Journaling, cooking, nature films, and ASMR videos are popular among Gen Z.
• 🔎 Shorts are a massive opportunity: YouTube shorts has 1.5 billion monthly active users and 30 billion daily views. To succeed, watch leading creators, jump straight into the action, and leverage storytelling techniques.
• 🎥 Learn from the YouTube team: Google recommends learning from creators who are already successful in shorts, and following best practices for highly engaging storytelling.
• 📲 Free tools for captions: YouTube's built-in captioning system can generate captions automatically, and CapCut is recommended for auto-generating and creating dynamic captions for shorts.
• ✨ Consider your audience's generation: With 96% of Gen Z having a YouTube account, it's important to cater content to their preferences and interests.
• 🌍 Mukbang and satisfying clips: Mukbang, featuring people eating large quantities of food, and "oddly" satisfying clips are popular among Gen Z, as they find them soothing and relaxing. These topics are also popular in South Korea.

Questions & Answers

Q: How can adding captions to your videos benefit your YouTube channel?

Adding captions to your videos can benefit your YouTube channel in several ways. Firstly, it increases watch time by up to 80%, which improves your video's performance and likelihood of being recommended to new viewers. Captions also make your content more accessible to viewers who are hearing impaired or prefer watching videos without sound. Furthermore, captions can help improve the accuracy of the auto-generated captions and give viewers confidence that the captions they're reading are correct. Overall, captions contribute to a better viewer experience and can help grow your channel's reach and engagement.

Q: How can creators adapt to the shrinking attention spans of viewers?

To adapt to shrinking attention spans, creators should focus on keeping their videos engaging and concise. One strategy is to change visuals frequently, ensuring that the picture on the screen changes about every eight seconds. This helps to maintain viewer interest and prevent boredom. Additionally, creators should avoid including unnecessary details in their videos, particularly in intros. Viewers can easily see the name of the channel underneath each upload, so repeating this information is redundant. By streamlining their content and focusing on what's essential, creators can cater to shorter attention spans and deliver more impactful videos.

Q: Why is it important to consider Gen Z when creating YouTube videos?

It's important to consider Gen Z when creating YouTube videos because this demographic makes up a significant portion of the YouTube user base. In a survey conducted in the U.S., it was found that 96% of Gen Z users had a YouTube account. This means that capturing the attention and engagement of Gen Z viewers can greatly benefit creators. By understanding Gen Z preferences and creating content that appeals to them, creators can tap into a large and influential audience. Neglecting to consider Gen Z in video creation may result in missing out on a substantial viewership and potential growth opportunities.

Q: What are the popular forms of soothing content that appeal to Gen Z viewers on YouTube?

Gen Z viewers on YouTube prefer soothing content that helps them relax. Some popular forms of soothing content include journaling, cooking, nature films, ASMR videos, and "oddly" satisfying clips. Journaling and cooking videos provide a calming and therapeutic experience, while nature films offer a sense of tranquility and connection to the natural world. ASMR videos, characterized by gentle sounds and whispers, have gained immense popularity among Gen Z viewers seeking relaxation and sensory experiences. Additionally, "oddly" satisfying clips, which feature visually pleasing or satisfying content, offer a soothing escape from daily stressors.

Summary & Key Takeaways

• Captions are trending on YouTube, with search volume for video captions increasing by 185% in the last five years. Adding captions to your videos can increase watch time and improve recommendations to new viewers.

• Attention spans continue to shrink, so it's important to keep videos engaging by changing visuals frequently and avoiding unnecessary details.

• Gen Z users make up a significant portion of the YouTube audience, and they prefer soothing content. Consider creating videos that help viewers relax, such as journaling, cooking, nature films, and ASMR videos.

• YouTube shorts are becoming increasingly popular, with 1.5 billion monthly active users and 30 billion daily shorts views. To succeed with shorts, learn from leading creators, jump straight into the action, and follow best practices for storytelling.