Google Display Ads Tutorial - How to Create Google Display Network Advertising Campaigns

TL;DR

Create a Google Display Ads campaign by choosing a sales or leads objective, selecting the conversions to optimize, and setting up a standard display campaign with its landing page, locations, languages, and other options. The tutorial demonstrates a 2022 furniture-sale campaign targeting the United States and Canada across a network of over 35 million websites and apps. Read on for the specific setup decisions and targeting recommendations.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today it's gonna be my google display ads tutorial for 2022. so i'm going to be creating a campaign through google ads that runs across the google display network now if you're not familiar with the google display network it's made up of over 35 million websites and apps and probably so... Read More

Key Insights

• ❓ Conversion tracking is crucial for optimizing Google Display Ads campaigns.
• 🥺 The tutorial recommends using the sales or leads objective for driving measurable results.
• 🎯 Audience targeting through in-market segments and similar segments can improve campaign performance.
• 🫠 Responsive display ads are more effective than uploaded display ads.
• 🫠 Expanding targeting through duplicate ad groups or additional audience segments can benefit campaign performance.
• 🫠 Using large, high-quality images and compelling ad copy is essential for engaging users.
• 🫠 Dynamic ads offer personalized retargeting options for better conversion rates.

Questions & Answers

Q: How do you create a Google Display Ads campaign?

Create a new Google Ads campaign, choose an objective, and select the conversion goals you want to optimize. Then choose Display as the campaign type, select Standard display campaign, enter the landing page and campaign name, and configure location, language, and additional settings.

Q: Which campaign objective should you choose for Google Display Ads?

The tutorial recommends using the sales or leads objective when you want measurable business results. The example selects sales because the goal is to drive website conversions rather than only clicks or ad impressions.

Q: Why is conversion tracking important for Google Display Ads campaigns?

Conversion tracking identifies the main performance indicator that the campaign should optimize. It allows Google Ads to pursue more conversions and, ultimately, more revenue for the business.

Q: How do you select conversion goals for a Display campaign?

After choosing the campaign objective, select the conversion goals that should be used to improve results. In the example, purchases is retained as the only goal, while two other conversion goals are removed.

Q: Which Google Display campaign type does the tutorial use?

The tutorial chooses Display as the campaign type and then selects Standard display campaign. It also adds the web page that people will visit after clicking the ad.

Q: How should location targeting be configured for Google Display Ads?

Choose locations where your customers are located and where your business serves them. The example targets the United States and Canada because products are shipped there, and it selects people who are actively in or regularly in those locations rather than people who merely showed interest in them.

Q: How should language, schedule, device, and ad rotation settings be configured?

Select the languages your customers speak; the example uses English. The tutorial keeps device targeting open, uses the ad-rotation setting that prefers the best-performing ads, and notes that an ad schedule can limit ads to particular hours or days.

Q: How can dynamic ads be used on the Google Display Network?

Dynamic ads can retarget visitors with personalized advertisements based on specific website pages they viewed. For example, someone who viewed a product without converting can later be shown an advertisement for that product through a dynamic ads feed.

Summary & Key Takeaways

• The content provides step-by-step instructions on setting up a Google Display Ads campaign for driving sales and leads.

• The tutorial emphasizes the importance of conversion tracking and selecting the right campaign objective.

• It covers various targeting options, including location, language, audience segments, and content exclusions.