Google Ads Custom Intent Audiences - How To Create Custom Intent Audiences And Use Them

TL;DR

Learn how to create and use custom intent audiences in Google Ads for targeted display and video campaigns.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over custom intent audiences in Google Ads how you can use them for your display and video campaigns and basically the difference between the two kinds of custom intent audiences so the first thing I want to do is show you come to tools go to audience ... Read More

Key Insights

• 🛃 Custom intent audiences can be created for Display Network and Video Network campaigns.
• 👨‍🔬 In-market keywords are used for Display Network campaigns, while Google search terms are used for Video Network campaigns.
• 👨‍🦱 Custom intent audiences should be created with a combination of relevant keywords and URLs.
• 👨‍🦱 Custom intent audiences can be expanded by continuously adding related keywords and URLs.
• 👨‍🔬 Custom intent audiences are valuable for reaching users actively researching products and services.
• 🏆 Custom intent audiences can be tested against each other in display and video campaigns.
• 🛃 Custom intent audiences are more specific and tailored compared to in-market audiences.

Questions & Answers

Q: What are custom intent audiences in Google Ads?

Custom intent audiences in Google Ads are created based on a combination of keywords and URLs to target users with specific interests and intents.

Q: How are in-market keywords and Google search terms different?

In-market keywords are used for Display Network campaigns, targeting users actively researching and planning to make a purchase. Google search terms are used for Video Network campaigns, targeting users searching specific keywords on Google.

Q: Can custom intent audiences be used in search campaigns?

Currently, custom intent audiences can only be used in Display Network and Video Network campaigns, but it is possible that they will be available for search campaigns in the future.

Q: How can custom intent audiences be expanded for better targeting?

To expand custom intent audiences, you can continuously add related keywords and URLs, ensuring the audience size is sufficient for effective targeting.

Summary & Key Takeaways

• Custom intent audiences can be created for the Display Network or Video Network in Google Ads.

• In-market keywords are used for Display Network campaigns, while Google search terms are used for Video Network campaigns.

• Custom intent audiences should be created with a combination of relevant keywords and URLs to target specific user interests.