LinkedIn Ads Conversion Tracking and Event-Specific Conversion Tracking

TL;DR

Learn how to track conversions on LinkedIn ads using the LinkedIn insight tag or event-specific conversions.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over LinkedIn ads conversion tracking so the two different ways that you can really track conversions on LinkedIn so whether you want to track a specific page or you want to track an event so when someone clicks something on your website I'm going t... Read More

Key Insights

• 👣 LinkedIn offers two methods for tracking conversions: using the LinkedIn insight tag or event-specific conversions.
• 👻 The LinkedIn insight tag can be installed on your website using plugins or Google Tag Manager, allowing you to track conversions and events.
• 🔀 Event-specific conversions are useful for tracking specific actions, such as button clicks, by adding custom code to your website or using Google Tag Manager.
• 😫 Setting up conversion tracking on LinkedIn requires installing the insight tag, creating conversions, and specifying settings like the conversion value and time window.
• 👣 Google Tag Manager provides a more flexible and reliable method for tracking conversions on LinkedIn.
• 😫 It's essential to determine the value of each conversion and set the tracking window accordingly.
• 😫 You can track conversions for specific campaigns by selecting them when setting up the conversions on LinkedIn.

Questions & Answers

Q: What is the LinkedIn insight tag and how do I install it?

The LinkedIn insight tag is a tracking code that allows you to track conversions on your website. You can install it yourself using plugins like insert headers and footers or by placing it in the footer or above the closing body tag of your website.

Q: Can I use Google Tag Manager to install the LinkedIn insight tag?

Yes, you can use Google Tag Manager to install the LinkedIn insight tag. Simply create a new tag in Google Tag Manager, choose "LinkedIn Insight Tag" as the tag configuration, and paste your partner ID. Then, set a trigger to fire the tag on all pages of your website.

Q: How do I create a new conversion on LinkedIn?

To create a new conversion on LinkedIn, go to your campaign manager, click on "Account Assets," and then select "Conversions" under the Insight Tag section. Click on "Create a new conversion" and specify the type of action you want to track. Enter the necessary settings, such as the conversion value and time window, and select the campaigns to track the conversion.

Q: How can I track specific events, such as button clicks, on my website?

You can track specific events, like button clicks, by creating event-specific conversions on LinkedIn. Install the LinkedIn insight tag on your website using either the tag script or Google Tag Manager. Then, add custom code to your website or use Google Tag Manager to track the specific event. Use the event-specific pixel URL provided by LinkedIn and set a trigger to fire the tag when the event occurs.

Summary & Key Takeaways

• The video provides step-by-step instructions on how to track conversions on LinkedIn using the LinkedIn insight tag and event-specific conversions.

• The first method involves installing the LinkedIn insight tag on your website using either the insert headers and footers plugin or Google Tag Manager.

• The second method allows you to track specific events, such as button clicks, by adding custom code to your website or using Google Tag Manager.