How To Refresh Old Content - Update Blog Posts To Increase Traffic and Improve SEO | Summary and Q&A

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August 16, 2019
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Surfside PPC
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How To Refresh Old Content - Update Blog Posts To Increase Traffic and Improve SEO

TL;DR

Learn how to update and improve old content to ensure it remains relevant, comprehensive, and ranks higher in search engine results.

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Key Insights

  • 🥶 Regularly refreshing old content is an important SEO practice to maintain relevance and improve search engine rankings.
  • 🥶 Creating content that can be easily updated and focusing on popular content helps in optimizing old content effectively.
  • 🥶 Updating old content involves adding new information, images, and videos, improving internal and external linking, and ensuring comprehensive and relevant content.

Questions & Answers

Q: Why is it important to refresh old content?

Refreshing old content is crucial for maintaining relevance and ensuring it stays up-to-date. This allows for better user experience, increased search engine rankings, and improved organic traffic.

Q: What are the key steps in refreshing old content?

The key steps in refreshing old content are creating easily updatable content, regularly refreshing it to keep it relevant, and focusing on popular content that drives traffic.

Q: How can you update old content effectively?

Updating old content effectively involves adding new information, images, and videos, improving internal and external linking, and ensuring the content is comprehensive and relevant to the target audience.

Q: How can SEO analysis tools help in refreshing old content?

SEO analysis tools like Yoast SEO can help in identifying areas for improvement in old content, such as excessive keyword usage, readability, and word count. These tools provide valuable insights for optimizing and refreshing content.

Summary & Key Takeaways

  • Refreshing old content is an essential SEO practice to maintain relevance and ensure it remains up-to-date.

  • Key steps in refreshing old content include creating content that is easily updatable, refreshing it regularly, and focusing on popular content.

  • Examples of updating old content include adding new information, images, videos, and improving internal and external linking.

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