How to Make Money Selling AI Services

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April 17, 2026
by
Chris Koerner on The Koerner Office Podcast
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How to Make Money Selling AI Services

TL;DR

AI audits for small businesses can be a lucrative service, with potential earnings of $1,000 per audit. The process involves using AI tools like Claude and voice agents to assess business needs and recommend solutions. Upsell opportunities exist, such as automation and process optimization. No need to be an AI expert; just stay ahead of clients by learning continuously.

Transcript

99 out of a hundred people need the service.  That's a three to $5,000 upsell all day. And   a lot of people hear that and are like, "Oh, well,  like I'm I'm not an expert." You don't need to be   an AI expert to do this. You just need to  be one step ahead of your average client,   which is literally you studying this stuff for  like 7 days and th... Read More

Key Insights

  • AI audits for small businesses can be sold for $1,000, offering significant profit margins.
  • A voice agent can conduct initial assessments, reducing the need for in-person consultations.
  • Claude and other AI tools can analyze business needs and recommend solutions, saving time and effort.
  • Upselling additional services like process optimization and automation can significantly increase revenue.
  • Hosting local AI meetups or offering free assessments can help acquire initial clients.
  • AI tools like Fathom.ai can enhance productivity by automating meeting notes and action items.
  • Creating custom GPTs can handle repetitive inquiries, saving time for business owners.
  • Understanding and addressing specific pain points in a business can lead to effective AI solutions.

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Questions & Answers

Q: How can AI audits be profitable for small businesses?

AI audits can be profitable by identifying business inefficiencies and recommending AI tools to address these issues. Charging $1,000 per audit with minimal costs involved results in high profit margins. Additionally, upselling further services like process optimization and automation can significantly increase earnings.

Q: What role does a voice agent play in AI audits?

A voice agent conducts the initial assessment by speaking with business owners to understand their operations and pain points. This information is then analyzed by AI tools like Claude to generate a report with recommendations. The use of a voice agent streamlines the process, allowing consultants to handle more clients efficiently.

Q: How can AI tools like Claude enhance the audit process?

AI tools like Claude analyze transcripts from business assessments to identify pain points and suggest AI solutions. These tools streamline the research process, quickly finding relevant AI applications that can solve client issues, thus enhancing the efficiency and effectiveness of the audit process.

Q: What are some effective strategies to acquire clients for AI services?

Effective strategies include hosting local AI meetups to establish authority, offering free initial assessments to demonstrate value, and directly approaching businesses to discuss potential AI applications. These methods help build trust and showcase the benefits of AI solutions, facilitating client acquisition.

Q: What types of upsell opportunities exist after an AI audit?

Upsell opportunities include process optimization, automation of repetitive tasks, and creating custom GPTs for handling inquiries. These services address deeper business needs, offering clients enhanced efficiency and productivity, which can justify higher fees and lead to long-term engagements.

Q: How can consultants stay ahead of clients in AI knowledge?

Consultants can stay ahead by continuously learning about new AI tools and applications, attending industry events, and engaging with online AI communities. This ongoing education allows them to provide fresh insights and solutions to clients, maintaining their value as consultants.

Q: Why is understanding client pain points crucial in AI consulting?

Understanding client pain points is crucial as it allows consultants to tailor AI solutions that directly address specific business challenges. This targeted approach ensures that the recommended tools and strategies provide tangible benefits, increasing client satisfaction and the likelihood of repeat business.

Q: What is the importance of hosting local AI meetups?

Hosting local AI meetups establishes the consultant as an authority in the field, attracting potential clients interested in AI solutions. These events provide a platform to showcase expertise, network with business owners, and generate leads by demonstrating the practical benefits of AI applications.

Summary & Key Takeaways

  • AI audits offer a profitable business opportunity by identifying small business needs and recommending AI solutions. The process involves initial assessments using a voice agent and tools like Claude to analyze and suggest improvements. Upselling additional services, such as automation, can further boost revenue.

  • To find clients, consider hosting local AI meetups or offering free initial assessments. This approach helps build trust and showcases the value of AI solutions. Even without deep expertise, staying slightly ahead of clients’ knowledge can make you a valuable consultant.

  • The business model emphasizes the importance of understanding client pain points and offering tailored AI solutions. By leveraging AI tools and efficient processes, consultants can deliver value and establish long-term client relationships, leading to recurring revenue through upsells.


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