"70% of SEO experts have positive experience with AI-generated content but are still sure this content isn’t enough to get to the top of the SERP without human touch."

"At the same time, the quality and use of AI for e-commerce, social media websites, and forums are still low."

"In terms of SEO, it could be a great help for meta descriptions and perhaps for adding smaller paragraphs."

"My findings are that AI is great for producing short-form copy and automating h1 tags, meta titles, and descriptions but with long forms such as blogs, it doesn’t always work well because again searcher’s intent will need to be considered. It’s not something we can rely on without human input or sense-checking."

"We use a G.E.O. method to get the most out of AI. G= Guide the tools with a preconstructed outline based on the top competitors. E= Edit the content for grammar and factual issues. O= Optimize entity frequency when you get to page 2."

"The results were interesting… AI-generated content was helpful in producing multiple versions of content that helped us to test quickly, responsively, and at scale."

"I decided to test it to save money. One content writer can produce more content using Jasper/Rytr/etc, in comparison with the classic method."

"About combining: if the content really needs human research and involvement, I delegate that task to professional writers."

"AI tools can basically be a personal search engine that provides you with whatever you ask for. AI tools are like SEO tools; they provide results and insights, but without knowing, those things mean nothing but just results."

"When we compare the time it takes to create content in a manner that provides true business growth, we’ve found that no time was saved because either way content needs to be heavily edited by a person who has a deep understanding of the SEO strategy and business strategy as a whole."

"When we combine the time factor with the increased risk of issues with Google itself, we have opted to avoid AI tools. So as of yet, our vote has remained as a “no” to using AI tools for SEO."

"Google will present any entity (person, company, music group, book, product, etc) according to its understanding in the Knowledge Graph. In that space, you can always “beat the machine” since, if you are smart, you will always be the authority with your own entities."

"Now, AI content generation tools can be valuable assistants but they hardly substitute human experts."