"It’s quite difficult to do, especially when you begin adding constraints to the criteria such as “Am I excited about this problem space?”."

"Build something you want i.e. solve your own problem"

"Turn off your “unsexy problems” filter."

"Live in the future, then build what's missing."

"Turn off your “schlep” filter i.e. your filter for tasks that are tedious or unpleasant."

"Look for things that have changed in the world recently e.g. new technological changes, new regulations, new problems in the world."

"Unbundling larger platforms (example)"

"Senior managers tend to be a good source of knowing what their problems are and what’s holding back their performance"

"Essentially what they did is spend an entire week coming up with as many ideas as possible (i.e diverging). They did this by brainstorming and writing down every idea they had, no matter bad it seemed."

"They then spent the next two weeks after the brainstorm reducing their list by evaluating their ideas and eventually landing on Airwork."