8 Quotes
"While Canva technically “launched” in fall 2013, it wasn’t immediately available to everyone. Instead, users were asked to reserve a username and join a waitlist - which grew to 50k people before the official public debut."
— Olivia Moore
Canva's Five Year Journey to Launch"Canva generated buzz within the design community and adjacent groups needing design help."
— Olivia Moore
Canva's Five Year Journey to Launch"reached out to blogs, podcasts, and conferences to offer “early access” to their audiences (and get them to publish reviews!)."
— Olivia Moore
Canva's Five Year Journey to Launch"“The whole point was that we took all these complex things and made them simple...that took a lot longer than a weekend."""
— Olivia Moore
Canva's Five Year Journey to Launch"To boost confidence, new users went through a “how-to” guide before entering the product."
— Olivia Moore
Canva's Five Year Journey to Launch"The Canva team also built starter challenges, like changing the color of a circle or adding a hat to a monkey - which helped users get acclimated to the platform."
— Olivia Moore
Canva's Five Year Journey to Launch"The Facebook templates spurred referrals, as users invited their colleagues to collaborate on designs. And when they posted a slick Canva graphic on Facebook, others would ask how they made it."
— Olivia Moore
Canva's Five Year Journey to Launch"For the company’s first holiday season, Canva worked with artists to create 30+ templates for beautiful digital cards. Most were distributed via Facebook and email, which again funneled users back to Canva."
— Olivia Moore
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