Mario Gabriele

Mario Gabriele

Mario Gabriele is the founder and editor of The Generalist, a unique media brand in the technology landscape. He is known for his deep dives into various topics, aiming to provide "essential reading". Mario grew up in England and was inspired by books like Roald Dahl's "Fantastic Mr. Fox". As he grew older, he developed a passion for writing and went on to become a prolific writer. He is a notable figure in the tech analysis space, known for his unique media brand and deep dives into various topics.

246 Quotes

"The exponential rise in “knowledge” and the increasingly distributed nature of work have increased the time needed to find existing knowledge. In other words, “searching for stuff” at work is fairly broken."
Mario Gabriele
What to Watch in AI
"As organizations become more distributed and knowledge becomes more fragmented, an intuitive work assistant like Glean is no longer a nice-to-have but a critical tool in driving employee productivity."
Mario Gabriele
What to Watch in AI
"Today, one of the key obstacles preventing enterprises from shipping AI applications to production is their inability to enforce appropriate governance controls (e.g., “Does my application understand what the end user is allowed to see and not see?”; “Is the inference done on my servers or OpenAI’s servers?”; “What source data led to a given model output and who owns it?”)."
Mario Gabriele
What to Watch in AI
"Data processing and annotation remain the most tedious and expensive part of the AI process but also the most important for quality outcomes. Even with the rise in pre-trained large language models, enterprises need to focus on using their proprietary data (across multiple modalities) to create production AI that leads to differentiated services, insights, and increased operational efficiencies."
Mario Gabriele
What to Watch in AI
"Traditionally, humans take days to complete a straightforward but time-consuming task like classifying e-commerce listings with multiple paragraphs of text. With GPT-4, however, that task can be performed within hours."
Mario Gabriele
What to Watch in AI
"as humans continue to innovate, they push the frontier of knowledge progressively farther out. Consequently, each successive generation takes longer to reach the frontier, requiring more education and training to get there. As argued by economist Benjamin Jones, this growing “burden” is slowing innovation, as great inventors have less time to innovate."
Mario Gabriele
AI and The Burden of Knowledge
"Though there are innumerable reasons why the breakthroughs of the past 24 months are so startling, one of the most profound may be that AI feels no burden of knowledge."
Mario Gabriele
AI and The Burden of Knowledge
"Humans are the only species that pass significant knowledge from generation to generation. We rely on the wisdom of prior ages and build upon it. Only by using this information, by “standing on the shoulders of giants,” can we “see further” and innovate. This mechanism is the essence of progress."
Mario Gabriele
AI and The Burden of Knowledge
"Artificial intelligence, writ-large, does not suffer from the burden of knowledge. This technology does not die or degrade, it simply improves. Its relationship to knowledge acquisition raises profound questions: What will happen when it no longer needs us?"
Mario Gabriele
AI and The Burden of Knowledge
"As artificial intelligence accelerates past us, it will accumulate knowledge we cannot comprehend."
Mario Gabriele
AI and The Burden of Knowledge
"Knowledge is a mountain that we are trying to tunnel through. It does not matter that the mountain does not, cannot, end, that we will not break through limestone one day and luxuriate in the sunlight of omniscience. Some believe such things happen in death, but no one expects life to deliver them. Still, we dig."
Mario Gabriele
AI and The Burden of Knowledge
"On a generational basis, animals make essentially no progress against the mountain of knowledge – they learn the same biological lessons over and over again."
Mario Gabriele
AI and The Burden of Knowledge
"Infected with the drive for knowledge and advancement, humans have a different relationship with the mountain of knowledge. Generation after generation, we tunnel further, learning more. We also tunnel differently: first, we used our hands, then a stick, then a tool, and now we sit on a rumbling chair, directing a vast and spinning drill."
Mario Gabriele
AI and The Burden of Knowledge
"“If I have seen farther, it is by standing on the shoulders of giants.”"
Mario Gabriele
AI and The Burden of Knowledge
"Jones documents the result of this: the age at which notable inventions occur is significantly increasing. In 1900, for example, the peak ability to generate a great invention occurred at roughly 30 years old. By 2000, it had risen to nearly 40."
Mario Gabriele
AI and The Burden of Knowledge
"The more time it takes someone to reach the end of the tunnel, the less time they have to actually dig."
Mario Gabriele
AI and The Burden of Knowledge
"Because it does not die, there is no lag in reaching the rockface. Because it does not degrade, its digging does not slow. As our efforts decelerate, the Encephalon’s accelerate, and when it no longer needs us, it will be fully loosed in the mountain of knowledge, speeding ahead, leaving an ever-expanding gap between us and it."
Mario Gabriele
AI and The Burden of Knowledge
"No matter how complete your methodology or rigorous your training, you will not succeed in teaching a toad Archimedes’ principle, even as he plops into the water. In computing terms, these creatures are hardware-constrained, limited by their processing power. The Encephalon puts us in a similar position. We may become secondary creatures, incapable of understanding the world we live in, even as we reap its benefits. In such a configuration, we are the happy, wall-licking shih-tzu benefiting from central heating, ready food, and mesmerizing toys without grasping how they have arrived."
Mario Gabriele
AI and The Burden of Knowledge
"Durability is the greatest discrepancy now, but it will not be for long. Soon, we will be less capable, too. For a time, the wonders the Encephalon reveals could accelerate our learning, our tunneling; but without ancillary support, we will be outmatched."
Mario Gabriele
AI and The Burden of Knowledge
"Seven research studies reveal the people, incentives, and environments that create innovation."
Mario Gabriele
Where Do Great Ideas Come From?
"Tolerating failure. To foster a creative environment, you must make yourself comfortable with failure. A 2009 study demonstrates the impact of incentivizing experimentation among life scientists. When funded by a more permissive, long-term-minded grant, scientists achieved breakthrough innovations at much higher rates than peers receiving stricter grants."
Mario Gabriele
Where Do Great Ideas Come From?
"The novice can often find solutions to which the expert is blind. A 2014 paper suggests that’s more than just rhetoric. When prompted to develop novel ideas, the study found that those with the least overlapping expertise were most ingenious."
Mario Gabriele
Where Do Great Ideas Come From?
"Those that position themselves near “structural holes,” gaps in an organization’s network, tend to be especially creative. By connecting disparate groups, these “brokers” become sources of ingenuity."
Mario Gabriele
Where Do Great Ideas Come From?
"An analysis of 11,000 research scientists found a connection between creative output and the reasons individuals chose their current role. Those that optimized for salary or job security were less innovative than scientists motivated by independence or the desire for an intellectual challenge."
Mario Gabriele
Where Do Great Ideas Come From?
"To build a creative environment, incentivize long-term thinking and experimentation. Making room for failure opens the door to much greater success."
Mario Gabriele
Where Do Great Ideas Come From?
"Interestingly, the greater the distance the participant had from the target problem, the more novel their ideas."
Mario Gabriele
Where Do Great Ideas Come From?
"Novelty does come at a cost, however. Though outsiders’ solutions might be more creative, experts found them less immediately useful."
Mario Gabriele
Where Do Great Ideas Come From?
"“The ground zero of innovation was not at the microscope. It was at the conference table.”"
Mario Gabriele
Where Do Great Ideas Come From?
"In his 1995 study, “How Scientists Really Reason,” Dunbar highlights how prompting a colleague to reframe their work at a different “level” can unlock new reasoning"
Mario Gabriele
Where Do Great Ideas Come From?
"those with lower network constraint scores were more likely to receive positive performance reviews, promotions, and higher salaries. Though traditional corporate cultures often overly encourage operators to focus on narrow execution, brokers are the ones that reap the rewards."
Mario Gabriele
Where Do Great Ideas Come From?
"effort and innovative production were much more correlated with intrinsic motivators. R&D scientists who chose their positions because they provided more independence and fulfilled their curiosity worked more hours and had more patents to show for it."
Mario Gabriele
Where Do Great Ideas Come From?
"First, innovators are not born at the frontier of knowledge; rather, they must initially undertake significant education. Second, the frontier of knowledge shifts over time."
Mario Gabriele
Where Do Great Ideas Come From?
"New business models gain traction. The last generation of companies relied on advertising above all else. Startups increasingly ignore that money spigot in favor of subscriptions, in-app payments, or e-commerce. On a small scale, several of these experiments look promising."
Mario Gabriele
Social’s Next Wave | The Generalist
"In ten years, speaking to AI friends at least as often as to human ones may be normal. That could reduce our desire to use social networks to find online kinship."
Mario Gabriele
Social’s Next Wave | The Generalist
"“The price of anything is the amount of life you exchange for it,” philosopher Henry David Thoreau said."
Mario Gabriele
Social’s Next Wave | The Generalist
"A new wave is emerging to meet this opportunity. Upstarts like BeReal, Poparazzi, Mastodon, Post News, and others seek to win by promising a better use of our most valuable resource: time."
Mario Gabriele
Social’s Next Wave | The Generalist
"If you think of social media as a spectrum – from social to media – all of these companies are shifting toward the latter end."
Mario Gabriele
Social’s Next Wave | The Generalist
"In the U.S., traditional media has increasingly pushed toward the poles. A Pew Research study from 2019 illustrates how partisan American news consumption is. Ninety-three percent of those who selected Fox as their main source of news identified as Republican, while 95% of those that chose MSNBC considered themselves Democrats. The information we consume reflects our political affiliations to an extreme extent."
Mario Gabriele
Social’s Next Wave | The Generalist
"Subscriptions and in-app payments may better suit the hit-driven nature of social media companies."
Mario Gabriele
Social’s Next Wave | The Generalist
"Traditionally, social media companies have forgone early monetization so as not to inhibit growth, but it may be worth adding some degree of downside protection. Offering a paid product means that even if your app is little more than a summer fad, the exercise has not been fruitless, potentially producing millions in revenue."
Mario Gabriele
Social’s Next Wave | The Generalist
"As TikTok has already shown, there’s an opportunity for social networks to act as the gateway to e-commerce."
Mario Gabriele
Social’s Next Wave | The Generalist
"A relentless march towards richness.  Economies replacing advertising.   The rise of synthetic kinship."
Mario Gabriele
Social’s Next Wave | The Generalist
"Social media may also take inspiration from immersive games on the business model side. Platforms like Roblox have demonstrated the power of running in-world economies. Rather than leveraging ads, Roblox monetizes via avatar accessories, game upgrades, or other special experiences."
Mario Gabriele
Social’s Next Wave | The Generalist
"The next generation of social media giants may not obsess over capturing attention. Instead, they’ll focus on creating functional, multifaceted economies."
Mario Gabriele
Social’s Next Wave | The Generalist
"Fundamentally, we seek out those platforms to connect. Humans crave kinship, a sense of belonging with a larger group. Right now, that can only be sated by interacting with other humans. Very soon, though, that may no longer be true."
Mario Gabriele
Social’s Next Wave | The Generalist
"Though dystopian, it seems eminently plausible that humans may have dozens of synthetic friends and loved ones in future decades. We will talk and play and share with these creations as we do today."
Mario Gabriele
Social’s Next Wave | The Generalist
"Instead of connecting with one another (or pretending to), we might live in private versions of The Truman Show, with AI playing the other characters."
Mario Gabriele
Social’s Next Wave | The Generalist
"AI could be used to bootstrap new social experiences. The founders of future platforms may solve the cold start problem by generating billions of synthetic personalities to interact with human participants. Even a network with a few hundred “real” users could be made to feel active in this way; the lines between human and artificial people will become increasingly blurry."
Mario Gabriele
Social’s Next Wave | The Generalist
"Fundamentally, Substack exists to defray infrastructure costs for publishers, make it easier for them to build their businesses, and drive them to new heights."
Mario Gabriele
Substack: Empire of Narratives
"it’s a network in which publishers collaborate, helping one another at least as much as they vie for attention."
Mario Gabriele
Substack: Empire of Narratives
"I’ve always thought that what you read matters"
Mario Gabriele
Substack: Empire of Narratives
"The challenge of writing about a problem everyone understands is that simply restating the issue is not enough."
Mario Gabriele
Substack: Empire of Narratives
"The fundamental problem, Best suggested, was contemporary media’s business model. Increasingly, publishers and platforms earned their money through advertising, making companies their real customers – not readers."
Mario Gabriele
Substack: Empire of Narratives
"To McKenzie and Best, the answer seemed simple: subscriptions. Instead of indirectly monetizing through advertising, digital publishers would be paid directly by readers – patronage, renovated for the software generation."
Mario Gabriele
Substack: Empire of Narratives
"“We hypothesized that [most writers] don’t have the business sense or entrepreneurial urge or tech-savvy,” McKenzie said. “And even if they could, it’s a lot of work.”"
Mario Gabriele
Substack: Empire of Narratives
"What modern media companies needed, the duo decided, was a simple way to solicit and manage subscriptions – a subscription stack, if you will."
Mario Gabriele
Substack: Empire of Narratives
"The right infrastructure was undoubtedly pivotal, but the real prize came after a significant number of independent publications operated within a shared ecosystem."
Mario Gabriele
Substack: Empire of Narratives
"The right infrastructure was undoubtedly pivotal, but the real prize came after a significant number of independent publications operated within a shared ecosystem. Best and McKenzie knew that was the foundation for a network – one in which media companies might collaborate and interact, helping one another grow. As that happened, the underlying product could become a platform in its own right."
Mario Gabriele
Substack: Empire of Narratives
"Over the succeeding two and half years, the platform has expanded subscriptions by a compound annual growth rate (CAGR) of 136%."
Mario Gabriele
Substack: Empire of Narratives
"Substack had crossed 2 million paid subscriptions and more than 20 million monthly readers."
Mario Gabriele
Substack: Empire of Narratives
"In 2019, Andreessen Horowitz’s (a16z) Andrew Chen led a $15.3 million Series A investment into McKenzie, Best, and Sethi’s platform. Two years later, a16z doubled down on its investment, leading a $65 million Series B. That round valued Substack at $650 million."
Mario Gabriele
Substack: Empire of Narratives
"For Chen, Substack was a category-bending, n-of-1 business. Not only was it growing rapidly, it had amassed extraordinary cultural power in a short amount of time."
Mario Gabriele
Substack: Empire of Narratives
"The company’s product matured by leaps and bounds in 2022. Visual improvements, a mobile app, video support, a stronger editor, upgraded podcast functionality, discussion threads, a revamped web reader, mentions, chat, and, of course, recommendations all emerged last year. “The amount of stuff they’ve shipped in the last 12 months has been super, super impressive,” Andrew Chen noted."
Mario Gabriele
Substack: Empire of Narratives
"At its most fundamental level, Substack is a tool. Writers use it to email their readers, publish posts online, and accept subscription payments. Do not let the seeming simplicity of these tasks fool you. It is not easy to do any of these things well: emails are easily waylaid, content is hampered by ugly interfaces, and purchases flounder on ill-designed checkout pages."
Mario Gabriele
Substack: Empire of Narratives
"Substack isn’t just a place to publish or read – it’s an ecosystem for writers and creators to collaborate and contribute to one another’s growth."
Mario Gabriele
Substack: Empire of Narratives
"“When you’re subscribing to a writer, it’s not just because you want their email in your inbox; you want their thoughts to shape your worldview.”"
Mario Gabriele
Substack: Empire of Narratives
"Substack’s dashboard has a neat, somewhat hidden page that details audience demographics and the amount of overlap your publication has with others. For example, The Generalist has a 9% overlap with Not Boring and an 8% overlap with Lenny’s Newsletter. It’s easy to imagine how this data might prompt new collaborations and partnerships."
Mario Gabriele
Substack: Empire of Narratives
"Newsletter businesses are different. Because email addresses are portable, you take your audience with you. If a tool or network is no longer serving the company, you can make a change"
Mario Gabriele
Substack: Empire of Narratives
"The stronger the tool becomes, the more writers come aboard. The more writers that join, the more robust the network becomes. The more powerful the network becomes, the more compelling a destination Substack is. And the better the destination is, the more readers come aboard and discover writers."
Mario Gabriele
Substack: Empire of Narratives
"Though Substack’s cut might sound expensive, it’s rather economical relative to other platforms that drive revenue for underlying businesses. Video platforms like YouTube and Twitch take as much as 50%, Apple’s App Store famously takes up to 30%, and OnlyFans clips 20%. Patreon – which acts less like a destination and charges subscription fees – costs 5-12%."
Mario Gabriele
Substack: Empire of Narratives
"it seems reasonable to value Substack’s revenue like a B2B SaaS company"
Mario Gabriele
Substack: Empire of Narratives
"“It’s not like we never think about other revenue options. And there are ongoing discussions about what else we could do,” McKenzie said. “[But] in my mind, ads and subscriptions do conflict with each other, or at least introduce conflict.”"
Mario Gabriele
Substack: Empire of Narratives
"the best way to promote the conference is by sending an email to subscribers. That’s not bad, but Substack could go further, adding an “Events” tab to its web and mobile apps, making it easier to buy tickets and RSVP. The same principle could guide the creation of a library of e-books, a collection of job posts, or a selection of paid courses."
Mario Gabriele
Substack: Empire of Narratives
"Today, Substack is known as the newsletter platform. In three years, that may no longer be the case. Substack’s goal is to be the best place to build a media business, no matter your preferred content type."
Mario Gabriele
Substack: Empire of Narratives
"The platform can also take steps to lower the barrier to creation – perhaps with the help of AI. As outlined in “Endless Media,” generative AI engines like Midjourney and ChatGPT are fundamentally disrupting how we create content, making it considerably easier to conjure compelling imagery and passable written text."
Mario Gabriele
Substack: Empire of Narratives
"Netscape CEO Jim Barksdale: “There are only two ways to make money in business: One is to bundle; the other is unbundle.”"
Mario Gabriele
Substack: Empire of Narratives
"“We’re only in the early innings of the cultural significance of Substack,” Andrew Chen said. “There’s going to be new buzzwords and terminology [that comes from it]...the same way that gamer terminology that becomes mainstream originates on Reddit and Discord.” It is a modern salon, a place to converse, collaborate, and create."
Mario Gabriele
Substack: Empire of Narratives
"Substack is not a publisher nor a simple tool. It is a network, an ecosystem, an engine alive with word and culture and thought; an empire of narratives."
Mario Gabriele
Substack: Empire of Narratives
"In the next generation of AI startups, the best products will be created by founders who focus on workflow design and fine-tuning models based on user feedback."
Mario Gabriele
What to Watch in AI | The Generalist
"The founders who win will design interfaces and workflows that give users high levels of control and low cognitive overhead by innovating on top of the current prompting and auto-complete modalities."
Mario Gabriele
What to Watch in AI | The Generalist
"Trend: Come for the workflows, stay for the personalization"
Mario Gabriele
What to Watch in AI | The Generalist
"Startups will leverage the latest advances in AI research by swapping in new models as they become available and fine-tuning based on historical proprietary user feedback."
Mario Gabriele
What to Watch in AI | The Generalist
"Moats will be in the comprehensive workflows and data collected as users engage with these models, which will inform more powerful future models."
Mario Gabriele
What to Watch in AI | The Generalist
"Do the hard things. To build a great startup, you have to move fast. But you shouldn’t let urgency distract you from tackling big, thorny problems. Doing the hard things is one of the most effective ways to build true defensibility."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"Protect your principles. Having clear company principles helps your team make faster, better decisions. It’s easier to act autonomously when you have a clear framework to follow. Failing to protect these values can shift your company towards an “exception-based” culture."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"As a CEO, you want to build a company that tackles really, really hard problems head-on – even if they take more time."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"Doing the hard things pays dividends in the long run."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"focus is everything"
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"as Leif Abraham said, having focus doesn’t mean saying no to bad ideas; it’s saying no to ideas you think are exciting, high-potential, and easily justifiable – and doing so because you don’t want to give even 0.1% less to your existing business. Focus should be painful."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"a small number of products will drive nearly 100% of the value. Spend your time and resources on the places it matters most."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"Violating your company’s values comes at a high cost. While you might get away with a couple of transgressions, over time, you create a different culture than the one you intended to."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"whenever you’re tempted to act against your company’s principles for expediency’s sake, recognize what you’re risking."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"hiring someone that’s only a partial fit creates an organizational debt that has to be paid off at some point. And, like financial debt, the longer you leave it, the larger your bill can grow and the less flexibility you’ll have in the future."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"If they’re not the right fit, there’s a good chance that rather than solving your problem, they’ll end up creating a dozen new ones. Digging your way out might involve unwinding the entire team."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"It’s not enough to have a 10x better product. If you’re trying to build an epic consumer business, you also need an exceptional brand. This becomes increasingly important over time as competitors recognize the opportunity in your space and as you expand beyond your core customer demographic."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"Our ultimate promise to consumers was that we provided the best service because we cared – about the country we were from and the people that worked on the platform."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"transparency has helped us build trust with them and, by extension, our customers."
Mario Gabriele
The Wisdom List: Kevin Aluwi | The Generalist
"Be a painfully persistent recruiter (Stripe)"
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Patrick notes that “the biggest thing we did differently...is just being ok to take a really long time to hire people.” It took the company six months to hire its first two employees. Describing their “painfully persistent” process of recruiting in his conversation with Lilly, Patrick noted that he could think of five employees that Stripe had taken three or more years to recruit."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Every successful company cares about serving its customers to some extent, but very few are genuinely obsessed with pleasing them in that word’s truest meaning. Those who embrace such devotion are rewarded with stronger customer affinity and better retention."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"To please your customers, you must obsess over them."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Charlie Munger once said, “Never, ever, think about something else when you should be thinking about the power of incentives.” When it comes to organizing your company, optimizing performance, and capturing the upside, there’s no better place to begin than with the underlying incentives."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"The tendency to view one’s work at a state or civilizational level may sound grandiose, but in many instances, it offers the aptest comparison and clearest lessons. As tech insinuates itself into every aspect of our lives, companies and protocols act as pseudo-nation states with enormous impact and broad scope."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"With online marketing saturated, finding innovative ways to advance a story of one’s making is likely to become increasingly valuable and a critical source of differentiation."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"OpenSea’s leadership followed an astute strategy: they preserved optionality on multiple levels. Firstly, the team kept burn low, bringing in money through fees. Doing so freed Finzer and Atallah from continuously fundraising and gave them the time for the market to mature."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"More importantly, OpenSea built optionality into its product. Rather than concentrating on owning a particular use-case, the team designed the platform to host the long-tail of assets."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Great businesses often don’t try to do everything. Rather than splitting their energies, they focus on how they can intensify their most pronounced advantage."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Tiger follows an axially different method. The firm outsources its diligence to consulting firm Bain. Tiger can focus on its greatest strengths by taking this tact: moving quickly and relying on an encyclopedic knowledge of successful business models to pick winners."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Red Bull does something similar. The company outsources the production of its beverages to focus entirely on marketing."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"To win, find ways to deepen your advantages, even at the cost of outsourcing commoditized operations."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Sometimes, the best marketing strategy is to define yourself by what you’re not."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Throughout Telegram’s journey, the company has defined itself as a kind of Not-Facebook: a user-friendly private alternative to Big Blue’s surveillance state. Such counter-positioning was made more effective once WhatsApp was brought into Zuckerberg’s fold, allowing Durov to extend the same argument to his most direct competitor."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Great businesses never sit still. They are constantly in a state of reinvention and internal bottoms-up disruption. Doing so not only opens new opportunities but protects against competitive displacement."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"“Ideas are cheap and abundant,” the management expert said, “What is of value is the effective placement of those ideas into situations that develop into action.”"
Mario Gabriele
Where Do Great Ideas Come From?
"Across academia and industry, plenty of fine thinkers have made equivalent statements, arguing that real value resides in effective implementation, not ideation. The prolific executive brings most value to the world, this thesis goes, rather than the unproductive theorist."
Mario Gabriele
Where Do Great Ideas Come From?
"Compared to the 1970s, 18x more researchers are needed to continue its trajectory, with productivity slipping."
Mario Gabriele
Where Do Great Ideas Come From?
"1. Good incentives"
Mario Gabriele
Where Do Great Ideas Come From?
"Incentives are the friend of the wise man and enemy of the fool."
Mario Gabriele
Where Do Great Ideas Come From?
"While the snake population fell in the short term, enterprising locals quickly found a loophole in the British plan. Rather than killing the remaining snakes – an uncertain enterprise with diminishing returns – they could simply breed more snakes, delivering their bodies for a steady income."
Mario Gabriele
Where Do Great Ideas Come From?
"The NIH has short review cycles and a strong emphasis on concrete deliverables. Meanwhile, the HHMI is minded toward the long-term, with a higher tolerance for failure and a preference for experimentation. Unlike the NIH, it funds “people, not projects.”"
Mario Gabriele
Where Do Great Ideas Come From?
"It may not surprise you to hear that recipients of HHMI grants were found to be considerably more innovative. They published more, higher-quality papers over the course of their careers."
Mario Gabriele
Where Do Great Ideas Come From?
"Authors Tian and Wang found that IPO’ing companies backed by “failure-tolerant” venture capitalists are better innovators, producing more patents."
Mario Gabriele
Where Do Great Ideas Come From?
"2. Outsiders"
Mario Gabriele
Where Do Great Ideas Come From?
"The team found that those from “analogous markets” were significantly better at generating original ideas."
Mario Gabriele
Where Do Great Ideas Come From?
"When faced with a problem that requires novelty, don’t simply ask your peers or industry experts: find someone from an analogous market that brings a beginner’s mind to the problem."
Mario Gabriele
Where Do Great Ideas Come From?
"3. Collaboration"
Mario Gabriele
Where Do Great Ideas Come From?
"Renowned anthropologist Margaret Mead described her craft as the practice of “record[ing] in astonishment and wonder that which one would not have been able to guess.”"
Mario Gabriele
Where Do Great Ideas Come From?
"Contrary to the stereotype that breakthroughs occur thanks to the spontaneous brilliance of a solitary genius, Dunbar found they happened during weekly lab meetings."
Mario Gabriele
Where Do Great Ideas Come From?
"4. Superstars"
Mario Gabriele
Where Do Great Ideas Come From?
"To measure creative output, researchers focused on the number of articles collaborators co-authored after a superstar’s death, factoring in the impact of the journals in which they featured. The study found a “sizable and significant” decrease of 8.8% in output by this measure."
Mario Gabriele
Where Do Great Ideas Come From?
"As the study remarks, “It is the star’s citation impact that matters in shaping collaborators’ post-extinction outcomes, rather than his/her control over a funding empire.”"
Mario Gabriele
Where Do Great Ideas Come From?
"5. Brokers"
Mario Gabriele
Where Do Great Ideas Come From?
"A structural hole is a gap in the network structure of an organization or market"
Mario Gabriele
Where Do Great Ideas Come From?
"Burt found that managers with less constrained networks provided better quality ideas than those with constrained networks."
Mario Gabriele
Where Do Great Ideas Come From?
"This pattern holds even when looking at managers in the “top-ranks” – a high-level manager with a redundant informational network delivered weak ideas."
Mario Gabriele
Where Do Great Ideas Come From?
"Interestingly, those spanning structural holes were much more likely to discuss their ideas, allowing them to be debated, improved, and implemented."
Mario Gabriele
Where Do Great Ideas Come From?
"Finally, Burt found that those with lower network constraint scores were more likely to receive positive performance reviews, promotions, and higher salaries."
Mario Gabriele
Where Do Great Ideas Come From?
"If you want to increase the quality of your ideas, find a structural hole, and make it your own."
Mario Gabriele
Where Do Great Ideas Come From?
"6. Intrinsic motivation"
Mario Gabriele
Where Do Great Ideas Come From?
"Scientists motivated by a high salary worked fewer hours, albeit only in one subgroup of the sample. Subjects motivated by job security tended to have lower creative output."
Mario Gabriele
Where Do Great Ideas Come From?
"If you want to build a team of high effort and innovativeness, offering a genuine intellectual challenge may be more important than upping the position’s salary."
Mario Gabriele
Where Do Great Ideas Come From?
"7. Elders"
Mario Gabriele
Where Do Great Ideas Come From?
"“First, innovators are not born at the frontier of knowledge; rather, they must initially undertake significant education. Second, the frontier of knowledge shifts over time.”"
Mario Gabriele
Where Do Great Ideas Come From?
"In 1900, the peak ability to generate a great invention arrived at approximately 30 years old; by 2000, it was nearly 40."
Mario Gabriele
Where Do Great Ideas Come From?
"Because inventors don’t make up for their late start with greater productivity in middle age, their “life-cyclical innovation potential” has declined by 30%."
Mario Gabriele
Where Do Great Ideas Come From?
"The heart of progress. Humans are the only species that pass significant knowledge from generation to generation. We rely on the wisdom of prior ages and build upon it. Only by using this information, by “standing on the shoulders of giants,” can we “see further” and innovate. This mechanism is the essence of progress."
Mario Gabriele
AI and The Burden of Knowledge
"The burden of knowledge. Humans are not born at the “frontier” of knowledge; it takes us time to reach it. As we push the frontier further out, reaching it takes successive generations longer. Economist Benjamin Jones refers to this as the “burden of knowledge.” The more we know, the more the next generation must learn to contribute at the cutting edge."
Mario Gabriele
AI and The Burden of Knowledge
"Its relationship to knowledge acquisition raises profound questions: What will happen when it no longer needs us?"
Mario Gabriele
AI and The Burden of Knowledge
"How do you resolve the impending gap between humans and artificial intelligence?"
Mario Gabriele
AI and The Burden of Knowledge
"Knowledge is a mountain that we are trying to tunnel through. It does not matter that the mountain does not, cannot, end, that we will not break through limestone one day and luxuriate in the sunlight of omniscience."
Mario Gabriele
AI and The Burden of Knowledge
"The act of learning, of digging against the mountain of knowledge, varies by organism and maturity."
Mario Gabriele
AI and The Burden of Knowledge
"Humans are unique. We are equipped with larger, higher-performance brains and, because of this, find ourselves driven by different ambitions and ideologies, the desire for progress, for example."
Mario Gabriele
AI and The Burden of Knowledge
"On a generational basis, animals make essentially no progress against the mountain of knowledge – they learn the same biological lessons over and over again."
Mario Gabriele
AI and The Burden of Knowledge
"Over time, humanity’s tunnel through the mountain of knowledge has grown long, and that introduces a problem."
Mario Gabriele
AI and The Burden of Knowledge
"Three hundred years ago, a ferociously intelligent, well-trained person might be ready to contribute in their twenties, sometimes younger."
Mario Gabriele
AI and The Burden of Knowledge
"The economist Benjamin Jones refers to this malady as “the burden of knowledge.” As we learn more and more, our burden grows; as the tunnel stretches farther and farther, it takes more time to reach its present terminus."
Mario Gabriele
AI and The Burden of Knowledge
"Not really – mostly because we have the bad habit of degrading and, eventually, dying."
Mario Gabriele
AI and The Burden of Knowledge
"In particular, they have many fewer “peak” years during which they might make a groundbreaking discovery; longer life expectancies don’t solve this problem since the geriatric do not tend to be a fecund source of innovation."
Mario Gabriele
AI and The Burden of Knowledge
"By Jones’ estimation, the growing burden of knowledge has resulted in a 30% decline in “life-cyclical innovation potential.”"
Mario Gabriele
AI and The Burden of Knowledge
"The Encephalon has many such peculiarities but chief among them is the fact that it does not degrade and it does not die."
Mario Gabriele
AI and The Burden of Knowledge
"do you fear the drill will overtake us, too? Will we live beneath the rule of a thinking hammer?)"
Mario Gabriele
AI and The Burden of Knowledge
"Because it does not die, there is no lag in reaching the rockface."
Mario Gabriele
AI and The Burden of Knowledge
"One of the implicit agreements a society makes is that no one needs to know everything."
Mario Gabriele
AI and The Burden of Knowledge
"“If we are unable to fathom the logic of each individual decision, should we implement its recommendations on faith alone?”"
Mario Gabriele
AI and The Burden of Knowledge
"In his landmark essay, “What Is It Like to Be a Bat?” philosopher Thomas Nagel argues that grasping another conscious animal’s sense of being is fundamentally impossible."
Mario Gabriele
AI and The Burden of Knowledge
"What are we to do? Can humans hope to maintain primacy as the mountain’s most knowledgeable species?"
Mario Gabriele
AI and The Burden of Knowledge
"Returning to a computing framework, humans have several deficiencies compared to a future-stage Eternal Encephalon."
Mario Gabriele
AI and The Burden of Knowledge
"Durability is the greatest discrepancy now, but it will not be for long. Soon, we will be less capable, too."
Mario Gabriele
AI and The Burden of Knowledge
"So enter the likes of Neuralink. Such brain-computer interface makers dream that they will not only resolve deficiencies but reduce lag and unleash new brilliance."
Mario Gabriele
AI and The Burden of Knowledge
"“Fable” is an interesting, intricate word. As a noun, it is a story, usually involving animals, dictating a lesson."
Mario Gabriele
AI and The Burden of Knowledge
"Last year the losses to scams and fraud increased by 70%. Businesses don’t realize they have a fraud problem until they see users they thought were “verified” scamming them."
Mario Gabriele
Social’s Next Wave | The Generalist
"Either these startups will play the same game as the last generation, looking for the most efficient way to gobble up time and monetize it through advertising, or they will embrace alternatives."
Mario Gabriele
Social’s Next Wave | The Generalist
"Focusing on close friends."
Mario Gabriele
Social’s Next Wave | The Generalist
"Counterpositioning on ethical or political grounds."
Mario Gabriele
Social’s Next Wave | The Generalist
"Moving beyond advertising."
Mario Gabriele
Social’s Next Wave | The Generalist
"Winning the next great use case."
Mario Gabriele
Social’s Next Wave | The Generalist
"On Locket, users push an image directly to a friend’s home screen, which appears in a widget."
Mario Gabriele
Social’s Next Wave | The Generalist
"Gas, acquired by Discord earlier this week, takes a different approach in pursuing a similar goal."
Mario Gabriele
Social’s Next Wave | The Generalist
"Slay offers similar functionality for the European market. Other riffs on the “compliments app” include Sendit, NGL, and nocapp."
Mario Gabriele
Social’s Next Wave | The Generalist
"The focus is not on building a media machine but on a network for close ties."
Mario Gabriele
Social’s Next Wave | The Generalist
"Mastodon reportedly poached more than 2 million from Twitter, though the company has chosen to forgo investment to retain non-profit status."
Mario Gabriele
Social’s Next Wave | The Generalist
"For users of these platforms, Twitter is a product with an agenda, an agent of leftist censorship."
Mario Gabriele
Social’s Next Wave | The Generalist
"In sum, both sets believe they are creating the platform for true free speech, but they look to find it in opposite directions."
Mario Gabriele
Social’s Next Wave | The Generalist
"The information we consume reflects our political affiliations to an extreme extent."
Mario Gabriele
Social’s Next Wave | The Generalist
"The same fragmentation may occur across social media. Rather than assembling on a single unified platform like Twitter, users may increasingly fragment across several, each catering to a different worldview."
Mario Gabriele
Social’s Next Wave | The Generalist
"Gas is a good example. Since its launch last summer, the app reportedly pulled in $7 million in revenue. That arrived thanks to its subscription, “God Mode,” which allows users to see who voted for them in different polls."
Mario Gabriele
Social’s Next Wave | The Generalist
"Yubo, a live-streaming network with 40 million users, also has a subscription product that management expects to produce $20 million in revenue in 2023."
Mario Gabriele
Social’s Next Wave | The Generalist
"Turner Novak, founder of Banana Capital and writer of The Split, highlighted fashion-focused Teleport as a promising company from his portfolio."
Mario Gabriele
Social’s Next Wave | The Generalist
"It is leveraging a revenue model that riffs on this theme. “It’s an app to post a video of your outfit each day,” Novak noted. “It’s incredibly simple to create a video, the content is centered around sharing outfit inspiration, and every video is shoppable. This leads to natural opportunities for Teleport to generate revenue by facilitating commerce.”"
Mario Gabriele
Social’s Next Wave | The Generalist
"The final strategy social media upstarts deploy is trying to win the next great use case."
Mario Gabriele
Social’s Next Wave | The Generalist
"A relentless march towards richness.  Economies replacing advertising.   The rise of synthetic kinship."
Mario Gabriele
Social’s Next Wave | The Generalist
"“Immersive worlds feel like a natural next step,” Woodbury said, highlighting Minecraft and Roblox as models for future experiences. While the Index partner notes these could take place in the browser, they could eventually become fully-fledged VR or AR ecosystems."
Mario Gabriele
Social’s Next Wave | The Generalist
"However, the wisdom of their investments in VR and AR will come down to the manner and timing in which immersive worlds manifest for the mainstream."
Mario Gabriele
Social’s Next Wave | The Generalist
"Platforms like Roblox have demonstrated the power of running in-world economies. Rather than leveraging ads, Roblox monetizes via avatar accessories, game upgrades, or other special experiences."
Mario Gabriele
Social’s Next Wave | The Generalist
"Already, AI has matured to a point where it is possible to have a meaningful relationship with it. One of The Generalist’s first-ever pieces outlined how dating was “scaling beyond the human.”"
Mario Gabriele
Social’s Next Wave | The Generalist
"Romantic chatbots like those offered by Replika are more than simple time-fillers; they are synthetic partners that people form genuine attachments to."
Mario Gabriele
Social’s Next Wave | The Generalist
"“The future is here — it’s just not evenly distributed.”"
Mario Gabriele
Social’s Next Wave | The Generalist
"Though dystopian, it seems eminently plausible that humans may have dozens of synthetic friends and loved ones in future decades."
Mario Gabriele
Social’s Next Wave | The Generalist
"A big launch. Apple is expected to launch its augmented reality (AR) headset this year."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Giants show weakness. The last decade of the internet has been dominated by advertising giants like Google and Facebook. In 2023, we might see both of them challenged more aggressively. AI is opening up the search design space, while the combined frailty of social media’s giants leaves room for challengers."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"China’s chips. Toward the end of last year, the U.S. made its most aggressive move yet to curtail China’s access to high-end semiconductors. Thus far, the response has been muted, but in 2023, we should get a sense of how Xi Jinping will seek to ensure access to this critical technology."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"New rules. A caveman’s summary of 2022 might be something like, “AI: good. Crypto: bad.” Indeed. If crypto wishes to avoid similar catastrophes in the future, regulation is necessary. Even with a divided Congress, the U.S. can take steps to implement better rules."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Lenin’s maxim about time and history is often repeated: “There are decades where nothing happens; and there are weeks where decades happen.”"
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Augmented reality (AR) has been heralded as the next great computing platform for some time."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"And yet, despite its pervasiveness, AR feels rather insignificant."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"It’s unlikely to be a mass-market hit: there will be undoubted kinks to work out, and the expected $3,000 price point makes it a luxury purchase."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"most opinionated consumer hardware manufacturer considers the optimal approach."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"If the headset proves even a modest success, I expect we’ll see a sharp uptick in venture for companies in the sector and an influx of new entrepreneurs. Though AR is no stranger to a hype cycle, the presence of dedicated Apple hardware could make a meaningful difference in adoption."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"I don’t think we’re close to the top of this AI hype cycle. The speed of innovation – and the impending reveal of GPT-4 – will feed further frenzy."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"I suspect AI investing will have an especially low hit rate in the short-to-medium term. In large part, I think that’s because investors are mostly punting on a fundamental question: how do generative AI companies create defensibility?"
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Many of the sector’s fastest-growing and best-capitalized businesses derive the majority of their value from publicly available AI models."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Many successful companies do not have technological advantages. Indeed, as OpenAI’s Sam Altman remarked in response to a question about Jasper’s defensibility, few Silicon Valley businesses have a tech moat."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"They do, however, have many other forms of defensibility: distribution advantages and network effects, for example."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"For now, it is representative of many players in the space: thin-product layers sitting atop powerful, external models."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"How do VCs underwrite companies with high-potential but fragile value propositions?"
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"We have not seen such collective vulnerability in the better part of a decade."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Meta is burning money on its legless metaverse; Snap has struggled to turn attention into revenue; TikTok is a geopolitical nightmare already banned in India and perhaps on its way out of the U.S"
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"But the rise of insurgents like BeReal, Mastodon, Poparazzi, Locket, Post, Hive, Fizz, and others suggests consumers are willing to jump ship."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"The challenge for these startups will be converting their novelty into an enduring user base."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Advertising was the lifeblood of the last generation, but there’s a feeling that it's no longer as economically or socially attractive."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"The introduction of Twitter Blue and Snapchat Plus illustrates that even big players are thinking about subscriptions as a source of supplementary revenue, but shifting the center of gravity at either company looks unlikely."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Though products like ChatGPT are still limited and Google has formidable distribution advantages, new AI models open the door for competition."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"It will be interesting to see how, exactly, insurgents leverage these budding technological capabilities."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"As we outlined in our piece on TSMC, semiconductors are one of humanity’s most complicated creations. They are also among the most geopolitically important. Control over their production is a strategic priority and flash point between the U.S. and China."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"In October 2022, President Biden severed China’s access to leading-edge chips and the tools needed to make them. It is the U.S.’s most aggressive maneuver to date and could prompt a reaction."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"The absurd difficulty of advanced chip manufacturing means any such investment would take years – if not decades – to bear fruit."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"One possibility is that China focuses on producing lower-end chips. By increasing supply and subsidizing manufacturers, the country could effectively undercut Western providers in this segment. In time, that may result in even American-allied businesses purchasing low-end chips from China, creating leverage."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"FTX, Terra, 3AC and other collapses revealed the sheer extent of fraud, speculation, and unethical behavior that besets the sector. I suspect we’ll see plenty of continued fallout from these debacles in 2023."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Crypto is at a crossroads. In the parlance of Carlota Perez, we might consider it the industry’s “turning point” – the key period in which a promising technology makes necessary changes to reach mainstream adoption or dies on the vine."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Crypto badly needs regulation. There will be no “deployment phase,” no widespread adoption, without better rules."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Saying we need to keep customer funds safer is one thing – finding the right legislation is altogether harder. Just as there’s a risk in doing nothing, there’s also plenty of jeopardy in doing too much. Innovation requires some latitude."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Given the global nature of crypto, international policies may prove most impactful. As president of the G-20 for the year, India is said to be prioritizing collaboration over crypto rules."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"In December 2021, Electric Capital released its Developer Report. Data from 500,000 code repositories suggested that crypto had roughly 19,000 monthly active developers."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"For all its flaws, crypto is a hardy industry. It has weathered plenty of shocks before, and pullbacks like this one often strengthen the resolve of those that remain. I’m optimistic that a less chaotic market will allow pragmatic founders to build meaningful products in the space over the next twelve months and beyond."
Mario Gabriele
What I’m Watching in 2023 | The Generalist
"Attracting exceptional people is a startup’s most important task outside of finding product-market fit."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"More than any particular stratagem or scheme, the most effective way to hire extraordinary people is to be so persistent it hurts."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"It took the company six months to hire its first two employees."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"To do this, Levels makes several atypical decisions, including actively discouraging tools like Slack and meetings. These restrictions aim to create a business that runs asynchronously, reducing interruptions and protecting unbroken deep work."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"When it comes to organizing your company, optimizing performance, and capturing the upside, there’s no better place to begin than with the underlying incentives."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"In Ravikant’s view, it is preferable to have a team focused on a narrower problem for which their efforts are directly rewarded."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Do Kwon often talks about Singapore. The founder of crypto project Terra takes inspiration from the creation of the Asian republic and how prime minister Lee Kuan Yew fostered prosperity."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Entering the American market late, the cryptocurrency exchange has sought to capture attention and influence by partnering with beloved sporting institutions, buying the naming rights to the Miami Heat’s arena, and sponsoring MLB uniforms."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Devin Finzer and Alex Atallah founded OpenSea when NFTs were scarcely a blip on the world’s radar."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Given those conditions, OpenSea’s leadership followed an astute strategy: they preserved optionality on multiple levels. Firstly, the team kept burn low, bringing in money through fees. Doing so freed Finzer and Atallah from continuously fundraising and gave them the time for the market to mature."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"More importantly, OpenSea built optionality into its product. Rather than concentrating on owning a particular use-case, the team designed the platform to host the long-tail of assets. Again, this was a sharp move."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist
"Throughout Telegram’s journey, the company has defined itself as a kind of Not-Facebook: a user-friendly private alternative to Big Blue’s surveillance state."
Mario Gabriele
10 Lessons from Great Businesses | The Generalist

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