"We need to find what piques people’s interest but also know the best position to stand in and be overheard. This is where distribution comes in."

"We have been preaching “create more content” because “content is king,” and it’s crucial to produce constantly."

"We have reached a saturation point, where good content is sinking to the bottom of the internet ocean. Quality content that you might have spent thousands of dollars and hours creating is now just part of the noise at the party."

"Content is no longer king."

"One way to do this is to focus on content distribution."

"Eric Schmidt, CEO of Google, said: “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”"

"We’ve got to get back to the hustle of content distribution. It’s the only shot we have to break through the noise."