How Does the New LinkedIn Algorithm Affect You?

TL;DR

The new LinkedIn algorithm prioritizes content that is relevant and educational, leading to a 10% increase in post visibility among followers. Posts sharing knowledge and advice see a 40% boost in views, emphasizing the importance of meaningful engagement and niche focus to succeed on the platform.

Transcript

(bell dings) - This is "Marketing School Podcast." (bright music) (screen whooshes) All right, so we are going to talk about how the LinkedIn algorithm has changed, and here's how you could actually win. So there's actually two things here, but first we should give the reason as to why LinkedIn's constantly changing its algorithm. A, more and more ... Read More

Key Insights

• 🛄 LinkedIn's algorithm changes aim to make the platform more relevant and interesting by prioritizing valuable content.
• 🏣 Posting content that is relevant to your audience and provides knowledge or advice can increase your reach on the platform.
• 🍗 LinkedIn wants to maintain its focus as a B2B social network and is not trying to compete with other platforms like Facebook or Twitter.
• ❓ The acquisition of Lynda.com reflects LinkedIn's focus on educational content.
• 💯 To be successful on LinkedIn's algorithm, it is important to stay focused on a distinct audience and write within your core subject area.
• 💬 Engagement groups and generic comments are less effective on LinkedIn, as meaningful engagement and comments that generate further engagement are prioritized.
• 🫵 LinkedIn's algorithm changes have led to a 10% increase in people viewing posts from those they follow and a 40% increase in people viewing educational content from outside their network.

Questions & Answers

Q: Why is LinkedIn constantly changing its algorithm?

LinkedIn is tired of random and irrelevant content going viral on its platform. To make the platform more interesting and relevant, they are tweaking the algorithm.

Q: How can you increase reach on LinkedIn?

To increase reach, focus on producing content that is relevant to your audience and provides knowledge or advice. This will help your followers see and engage with your posts.

Q: How does LinkedIn prioritize content?

LinkedIn prioritizes content by ensuring it speaks to a distinct audience and is grounded in the author's core subject area. They want content that is relevant and provides value to users.

Q: What kind of comments are meaningful on LinkedIn?

Meaningful comments on LinkedIn go beyond simple praises or generic responses. Engaging comments that generate further engagement, such as responses or likes, are more likely to make a post go viral.

Summary & Key Takeaways

• LinkedIn is changing its algorithm to make the platform more interesting and relevant for users by prioritizing content that is relevant and valuable to its B2B audience.

• Posts from people that followers are more likely to see, resulting in a 10% increase in people viewing posts from those they follow.

• Posts that share knowledge and advice are now prioritized, leading to a 40% increase in people viewing content that provides value.