The Booktube Real Talk Tag: Curmudgeonly Old Man Edition

TL;DR

BookTube is growing and incorporating new genres, but established BookTubers may face challenges as they age and have other commitments. Publishers need to invest in the BookTube ecosystem for it to flourish with the new generation.

Transcript

okay so it is the real talk tag this was originally created by Alyssa from the channel books with Alyssa J and so because this is me doing the tag I'm gonna start with the last question and move backwards because it seems to tell a better story um so the last question is do you think booktube is dying now booktube started out with those people read... Read More

Key Insights

• 🧡 BookTube has expanded beyond its YA origins and now includes a wide range of genres.
• 🤕 Established BookTubers may face challenges as they age and have other commitments, leading them to explore new content formats or transition to other roles within the industry.
• 💗 Publishers need to invest in the BookTube ecosystem and try new strategies to engage the growing BookTube audience.
• 📏 BookTubers should embrace their individuality and not worry about following specific rules or guidelines.
• 🥅 Success on BookTube may have a limit, and BookTubers should be honest with themselves about their goals and commitments.
• 👯 BookTube offers a platform for bookish discussions and meeting like-minded people, regardless of subscriber count.
• 🫓 BookTube videos such as TBRs and hauls may not appeal to everyone, but if you enjoy creating them, continue doing so.

Questions & Answers

Q: Is BookTube dying?

While BookTube as a whole is growing and incorporating new genres, established BookTubers may face challenges as they age and have other commitments.

Q: What do you think about sponsorships and working with publishers?

If BookTubers can demonstrate that they have a positive impact on sales and bring new viewers to the platform, sponsorships can help validate the BookTube ecosystem and support new and interesting content.

Q: What common mistake do you see BookTubers make?

The mistake is thinking that there are specific rules or guidelines to follow in BookTube. BookTube is a form of art, and individuality should be embraced. There are no mistakes, only happy accidents.

Q: How can you grow your subscriber or audience?

Growing your audience takes time and hard work. Being active in the BookTube community, creating unique content, and finding opportunities for exposure can help increase your subscriber count.

Summary & Key Takeaways

• BookTube has expanded beyond YA and now includes genres like horror, literary fiction, and thriller.

• Established BookTubers are facing the challenge of balancing their channel with their career aspirations and other commitments.

• BookTube can flourish with the support of publishers investing in the ecosystem and trying new strategies to move their products.