Surfside PPC Advertising Podcast Episode 5 - News and Improving AdWords Expanded Text Ads

TL;DR

Listen to the latest digital marketing news from Google AdWords, Bing Ads, and Facebook Ads.

Transcript

you are now listening to the Surfside pay-per-click advertising podcast alright what's up everyone welcome to episode 5 of the Surfside PPC advertising podcast this is your podcast for all things digital marketing i'm your host Corey frankovsky today's date monday februari 27 2017 and we're going to be going over some of the top digital marketing n... Read More

Key Insights

• 🗞️ Google AdWords is focusing on the new AdWords interface roll-out, with few updates in recent news.
• 🫠 Bing Ads introduces remarketing exclusions for improved campaign targeting.
• 🫠 Facebook Ads implements mid-roll ads and shorter video ads to enhance user engagement.
• 🫠 Facebook is looking to improve sound playback and introduce shorter video ads for better ad viewing experiences.
• 🫠 YouTube advertisers can now utilize search data for targeting ads more effectively.
• 🫠 Advertisers can benefit from utilizing ad customizers and dynamic keyword insertion for more targeted ads.
• 🫠 Incorporating ad extensions like site links, call-outs, and structured snippets can enhance ad visibility and engagement.

Questions & Answers

Q: What updates have been made to Google AdWords recently?

Google AdWords has been relatively quiet with the main focus being on the roll-out of the new AdWords interface. One significant update is the addition of more MCC implementations to Google Data Studio for better data visualization.

Q: How does Bing Ads improve remarketing targeting through exclusions?

Bing Ads now allows advertisers to exclude people who have already converted or target specific segments like users who have added a product to their cart. This helps advertisers better target and engage potential customers.

Q: What new advertising features have been announced by Facebook Ads?

Facebook Ads is introducing mid-roll ads for videos and live streams to enhance user engagement. Additionally, they are looking into shorter video ads and improving sound playback to provide a better viewing experience.

Q: How can YouTube advertisers benefit from the latest update?

YouTube now allows advertisers to use search data to target ads, enabling more precise targeting based on users' search history. This feature enhances ad relevance and effectiveness for YouTube advertisers.

Summary & Key Takeaways

• The podcast discusses the latest digital marketing news including updates from Google AdWords, Bing Ads, and Facebook Ads.

• Google Data Studio now offers more MCC implementations, making it easier to visualize data for agencies with multiple clients.

• Facebook Ads introduces mid-roll ads and shorter video ads to enhance user engagement and monetization for publishers.