Fast and Simple Google AdWords Search Network Campaign Tutorial 2017

TL;DR

To set up a Google AdWords Search Network campaign, choose “Search Network only,” define the location and language, select a bid strategy, organize exact-match keywords into focused ad groups, create ads, and save the campaign. The example targets the United States with a $5 manual CPC bid, a $20 daily budget, and two ad groups. Read on for the specific settings and post-launch tasks.

Transcript

all right welcome to the fastest Google AdWords search Network tutorial today I'm going to show you how to set up a Google AdWords search Network campaign pretty easy so once you're in Google AdWords you set up your account you set up your billing and everything like that you're going to come to a screen that looks exactly like this one and what yo... Read More

Key Insights

• 👨‍🔬 Choose the search network only option when setting up a Google AdWords campaign, avoiding the search network with display select option.
• 🎯 Consider naming your campaign according to your chosen target audience or purpose.
• 😒 Use location targeting to focus on specific geographical areas for better campaign performance.
• 😫 Set up conversion tracking to measure the success of your campaign and optimize results.
• 🎮 Manual CPC bid strategy provides more control over bidding.
• 🫠 Ad extensions can enhance your ads, but they can be set up after the initial campaign setup.
• 🫠 Creating separate ad groups allows for better keyword targeting and ad customization.

Questions & Answers

Q: How do you set up a Google AdWords Search Network campaign?

Click the plus campaign button and choose “Search Network only,” then name the campaign and configure its location, language, bid strategy, default bid, and daily budget. Next, create themed ad groups, add keywords, create ads, and click “Save and finish.”

Q: Which campaign type should you choose for a Google AdWords Search Network campaign?

Choose the “Search Network only” campaign type. The tutorial specifically advises against choosing “Search network with display select.”

Q: What bid strategy does the tutorial recommend?

The tutorial prefers a manual CPC bid strategy and usually enables enhanced CPC. It notes that “maximize clicks” is another available option and stresses having conversion tracking set up.

Q: What bid and daily budget are used in the example campaign?

The example sets a $5 default bid and a budget of $20 per day. The presenter explains that bidding for PPC agencies is competitive.

Q: How should keywords be organized into ad groups?

Create separate ad groups around closely related keyword themes so that their keywords and ads can be managed together. The example uses two groups, “PPC agency” and “PPC management,” with different but related keywords.

Q: What keyword match type is used in the tutorial?

The tutorial targets exact-match keywords. The first ad group contains five exact-match terms, including “best PPC agency,” “top PPC agency,” and “PPC Management Agency.”

Q: When should ad extensions be added?

The tutorial skips ad extensions during the initial campaign setup to keep the process fast. It recommends adding them after the campaign has been created because the presenter finds that easier.

Q: How is conversion tracking set up in the example?

Conversion tracking is accessed through Tools and then Conversions. The presenter imports conversions from Google Analytics and points viewers to separate channel videos for a more detailed setup guide.

Summary & Key Takeaways

• The tutorial provides step-by-step instructions on setting up a Google AdWords search network campaign.

• It emphasizes using the search network only and includes tips on campaign naming, location targeting, language settings, and bid strategies.

• The tutorial guides users on creating ad groups, selecting keywords, and creating ads for each group.