YouTube Advertising Campaign Tutorial - How to Set-up YouTube Video Ads with Google AdWords

TL;DR

This tutorial provides a step-by-step guide on how to set up and optimize a YouTube advertising campaign for 2018.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today we're gonna be going over our YouTube advertising tutorial updated for 2018 so we have a new interface here with Google Adwords all we've done here is sign in to our google adwords account we're at the main overview page you should have everything down in the left corner... Read More

Key Insights

• 🍻 Linking YouTube and AdWords accounts is essential for gaining more data and creating marketing audiences.
• 🥅 The tutorial emphasizes the importance of campaign goals and choosing the appropriate campaign type.
• 🎯 Audience targeting options should be carefully selected based on the target audience and campaign objectives.
• 🫵 The maximum cost per view bidding strategy is recommended for YouTube advertising.
• 🫠 It is important to optimize campaign settings, such as language, locations, ad schedule, and exclusions.
• 😀 Placements can be targeted to reach specific websites, apps, or YouTube channels.
• 🥅 It is recommended to split campaigns for different goals, such as product and brand consideration or branding.

Questions & Answers

Q: How do I link my YouTube and AdWords accounts?

To link your accounts, go to the linked accounts section in AdWords, click on YouTube, and follow the prompts to sign in to your Google account and link your YouTube channel.

Q: What are the different campaign types available for YouTube advertising?

The video mentions search, display, shopping, and video campaign types. For product and brand consideration, choose the "Search" or "Video" campaign type.

Q: How do I create audience targeting for my YouTube ads?

You can target specific interests, remarketing audiences, keywords, topics, placements (websites/apps/videos), and affinity audiences. Choose the targeting options that align with your campaign goals and target audience.

Q: What bidding strategy is recommended for YouTube advertising?

It is suggested to use the "maximum cost per view" bidding strategy, as it allows you to optimize your budget while still getting views. Start with a relatively low bid and monitor performance to adjust accordingly.

Summary & Key Takeaways

• The video explains the importance of linking YouTube and AdWords accounts to access more data and create marketing audiences.

• It guides users on setting up a new campaign, choosing campaign types, and selecting campaign goals.

• The tutorial provides detailed instructions on targeting options, campaign settings, and ad creation.