Shopify LinkedIn Ads Conversion Tracking - Add The LinkedIn Insight Tag To Shopify Website

TL;DR

Learn how to set up LinkedIn ads conversion tracking on your Shopify website using LinkedIn's insight tag and conversions page.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over a Shopify LinkedIn ads conversion tracking so how to set up LinkedIn ads conversion tracking on a Shopify website so what you're gonna need to get started is a Shopify website and you're need a LinkedIn advertising account so the way you can set u... Read More

Key Insights

• 👨‍💼 LinkedIn ads conversion tracking is a valuable tool for businesses selling business-related products.
• 🉐 Shopify website owners can easily set up LinkedIn ads conversion tracking using the insight tag and conversions page.
• 👻 Adding the insight tag to the theme.liquid file and the order processing section in Shopify settings allows for comprehensive tracking of website activity.
• 🤸 Different types of conversions, such as purchases or adding items to the cart, can be created and tracked individually.
• 🫠 Setting a conversion value helps measure return on ad spend.
• 🫵 The window of time after a click or view for a conversion to be counted can be customized.
• 🤸 Focusing on either purchases or adding items to the cart is recommended to avoid double tracking.

Questions & Answers

Q: What do I need to set up LinkedIn ads conversion tracking on my Shopify website?

You need a Shopify website and a LinkedIn advertising account.

Q: Can I use LinkedIn ads for selling consumer type products?

It is recommended to use platforms like Google Ads, Bing Ads, or Facebook Ads for selling consumer type products. LinkedIn is more suitable for business-related products.

Q: How do I install the LinkedIn insight tag on my Shopify website?

You can install the tag by adding it to the theme.liquid file in the closing body tag section and the order processing section in the settings.

Q: Can I track specific conversions like purchases or adding items to the cart?

Yes, you can create and track specific conversions on the LinkedIn conversions page, such as purchase complete or add to cart.

Summary & Key Takeaways

• To set up LinkedIn ads conversion tracking on Shopify, you need a Shopify website and a LinkedIn advertising account.

• Install the LinkedIn insight tag on your Shopify website by adding it to the theme.liquid file and the order processing section in settings.

• Use the insight tag page to track website activity and the conversions page to create and track specific conversions like purchases or adding items to the cart.