Search Terms Report - How Can I See Search Terms That Triggered My Google Ads & Bing Ads Keywords

TL;DR

Learn how to find the search terms that trigger your ads in Google Adwords and Bing Ads for campaign optimization.

Transcript

right what's up everyone welcome to the Surfside PPC YouTube channel so today is gonna be another edition of ask surface ID PPC and the question is going to be where can I find my search terms or you know where can I find the search queries that triggered my ads in Google Adwords so basically looking for what people are typing in to trigger your ad... Read More

Key Insights

• 🫠 The search terms report is a valuable tool for identifying the keywords that trigger your ads, allowing you to optimize your campaign for better results.
• 🪜 By analyzing the search terms report, you can find negative keywords that are not relevant to your campaign and add them as negative keywords to avoid wasting ad spend.
• 👨‍🔬 The search terms report provides up-to-date data on the search terms that trigger your ads, helping you make informed decisions for campaign optimization.
• 🍉 You can access the search terms report in Google Adwords by clicking on "Keywords" or "Dynamic Ad Targets" in your campaign and selecting "Search Terms."
• 🍉 In Bing Ads, you can find the search terms report by clicking on "Keywords" in your campaign and selecting "Details" and then "Search Terms."
• 🍉 The search terms report can be viewed for specific targeting options in both Google Adwords and Bing Ads by clicking on the desired keyword or dynamic ad target and selecting "Search Terms."
• 👨‍🔬 Removing irrelevant search queries from your campaign using the search terms report can greatly improve the efficiency and effectiveness of your PPC advertising.

Questions & Answers

Q: How can I find the search terms that triggered my ads in Google Adwords?

To find the search terms that triggered your ads in Google Adwords, go to your campaign, click on "Keywords" or "Dynamic Ad Targets," and then click on "Search Terms." This report will show you all the search terms that triggered your ads.

Q: Why is the search terms report important for campaign optimization?

The search terms report is crucial for campaign optimization as it allows you to identify which search terms are triggering your ads. By analyzing this data, you can find negative keywords that are not driving conversions and remove them from your campaign.

Q: Can I view the search terms report for a specific keyword or dynamic ad target?

Yes, you can view the search terms report for a specific keyword or dynamic ad target. Simply click on the desired keyword or dynamic ad target, and then click on "Search Terms." This will provide you with the search terms specifically related to that targeting option.

Q: How can I find search terms in Bing Ads?

In Bing Ads, go to your campaign and click on "Keywords." This will display a list of keywords that you are bidding on. To find the search terms, you can either click on a specific keyword and go to "Details" and select "Search Terms for Selected," or leave the selection empty to view all the search terms for that campaign.

Summary & Key Takeaways

• The video tutorial demonstrates how to find the search terms that trigger your ads in Google Adwords and Bing Ads.

• By accessing the search terms report in your campaign, you can identify keywords that are triggering your ads and optimize your campaign accordingly.

• The search terms report allows you to find negative keywords that are not driving conversions and remove them from your campaign.