Google AdWords Audience Exclusions - How to Exclude People Who Have Converted on Your Website

TL;DR

Learn how to exclude people who have already converted from your campaigns to avoid targeting them repeatedly.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today we're gonna be going over how to exclude people who have already converted from your campaign so that you're not continuing to target people who have already reached you know who have already bought from you who have already filled out your contact form whatever your goa... Read More

Key Insights

• 🥺 Excluding converted users helps optimize your campaign budget by focusing on new leads rather than repeatedly targeting those who have already converted.
• 👻 Creating specific audiences based on completed goals in Google Analytics allows you to easily exclude converted users from your campaigns.
• 🤑 You can save money by excluding converted users and allocate your budget more effectively toward acquiring new leads.
• 👨‍🔬 The process of excluding converted users is the same for both display and search campaigns.
• 🥳 Excluding converted users for up to 540 days ensures a long-term focus on new leads.
• 😫 The confirmation page, associated with the completed goal, is crucial in setting up the audience for exclusion.
• 👶 Regularly refreshing AdWords after publishing audiences from Google Analytics ensures the new audience exclusions are pulled in.

Questions & Answers

Q: Why is it important to exclude converted users from your campaigns?

Excluding converted users is crucial to avoid wasting resources on individuals who have already completed your desired goal. By excluding them, you can focus on acquiring new leads and maximizing your campaign's efficiency.

Q: How do you create an audience based on completed goals in Google Analytics?

To create an audience, navigate to Admin in Google Analytics, select Audience Definitions, and then click on Audiences. Click on "New Audience" and choose "Users who visited a specific section of my website." Set the page to contain the confirmation page associated with the completed goal.

Q: How long can you exclude converted users from your campaigns?

You can exclude converted users for a maximum of 540 days. This allows you to continue focusing on new leads and prevents repeated targeting of users who have already converted.

Q: Can you exclude converted users from both display and search campaigns?

Yes, you can exclude converted users from both display and search campaigns. The process is the same for both types of campaigns: go to the campaign level, click on "Audiences," and then select the audience exclusion option to exclude converted users.

Summary & Key Takeaways

• The video teaches how to exclude individuals who have already converted from your campaigns to focus on new leads.

• By creating an audience based on completed goals in Google Analytics, you can exclude them from your campaigns.

• Excluding converted users enables you to save money and optimize your campaign budget.